Case Study Of Ford Motor Company Malaysia Sdn. Bhd. Achieving Strategic Competitiveness In The Malaysian Automobile Industry
The competitiveness of the Malaysian auto industry has also increased tremendously and has caused each player to have a smaller sliceof the market share 'pie' with the entrance of new players. Furthermore, with the liberalization of free trade within the region, competition for vehicles is...
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my-mmu-ep.13522010-09-02T06:25:03Z Case Study Of Ford Motor Company Malaysia Sdn. Bhd. Achieving Strategic Competitiveness In The Malaysian Automobile Industry 2007-12 Seow, Michael Chor Huat HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades The competitiveness of the Malaysian auto industry has also increased tremendously and has caused each player to have a smaller sliceof the market share 'pie' with the entrance of new players. Furthermore, with the liberalization of free trade within the region, competition for vehicles is expected to step up and bring in even more players with their various pricing schemes; possibly one day leading to a price war between auto players. 2007-12 Thesis http://shdl.mmu.edu.my/1352/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library |
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Multimedia University |
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MMU Institutional Repository |
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HD2340.8-2346.5 Small and medium-sized businesses artisans handicrafts trades |
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HD2340.8-2346.5 Small and medium-sized businesses artisans handicrafts trades Seow, Michael Chor Huat Case Study Of Ford Motor Company Malaysia Sdn. Bhd. Achieving Strategic Competitiveness In The Malaysian Automobile Industry |
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The competitiveness of the Malaysian auto industry has also increased tremendously and has caused each player to have a smaller sliceof the market share 'pie' with the entrance of new players. Furthermore, with the liberalization of free trade within the region, competition for vehicles is expected to step up and bring in even more players with their various pricing schemes; possibly one day leading to a price war between auto players. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Seow, Michael Chor Huat |
| author_facet |
Seow, Michael Chor Huat |
| author_sort |
Seow, Michael Chor Huat |
| title |
Case Study Of Ford Motor Company Malaysia Sdn. Bhd. Achieving Strategic Competitiveness In The Malaysian Automobile Industry |
| title_short |
Case Study Of Ford Motor Company Malaysia Sdn. Bhd. Achieving Strategic Competitiveness In The Malaysian Automobile Industry |
| title_full |
Case Study Of Ford Motor Company Malaysia Sdn. Bhd. Achieving Strategic Competitiveness In The Malaysian Automobile Industry |
| title_fullStr |
Case Study Of Ford Motor Company Malaysia Sdn. Bhd. Achieving Strategic Competitiveness In The Malaysian Automobile Industry |
| title_full_unstemmed |
Case Study Of Ford Motor Company Malaysia Sdn. Bhd. Achieving Strategic Competitiveness In The Malaysian Automobile Industry |
| title_sort |
case study of ford motor company malaysia sdn. bhd. achieving strategic competitiveness in the malaysian automobile industry |
| granting_institution |
Multimedia University |
| granting_department |
Research Library |
| publishDate |
2007 |
| _version_ |
1747829351456440320 |