Brand Equity Awareness In Franchise Networks

The main objective of this present research is to examine the impact of country origin of a franchise brand on its consumer-based equity in the Malaysian market. Brand equity was conceptualized in this paper as a combination of brand associations, perceived quality and brand loyalty.

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Bibliographic Details
Main Author:	Chong, Wei Choong
Format:	Thesis
Published:	2007
Subjects:	HF5410-5417.5 Marketing Distribution of products
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id	my-mmu-ep.1355
record_format	uketd_dc
spelling	my-mmu-ep.13552010-09-02T06:23:55Z Brand Equity Awareness In Franchise Networks 2007-12 Chong, Wei Choong HF5410-5417.5 Marketing. Distribution of products The main objective of this present research is to examine the impact of country origin of a franchise brand on its consumer-based equity in the Malaysian market. Brand equity was conceptualized in this paper as a combination of brand associations, perceived quality and brand loyalty. 2007-12 Thesis http://shdl.mmu.edu.my/1355/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution	Multimedia University
collection	MMU Institutional Repository
topic	HF5410-5417.5 Marketing Distribution of products
spellingShingle	HF5410-5417.5 Marketing Distribution of products Chong, Wei Choong Brand Equity Awareness In Franchise Networks
description	The main objective of this present research is to examine the impact of country origin of a franchise brand on its consumer-based equity in the Malaysian market. Brand equity was conceptualized in this paper as a combination of brand associations, perceived quality and brand loyalty.
format	Thesis
qualification_level	Master's degree
author	Chong, Wei Choong
author_facet	Chong, Wei Choong
author_sort	Chong, Wei Choong
title	Brand Equity Awareness In Franchise Networks
title_short	Brand Equity Awareness In Franchise Networks
title_full	Brand Equity Awareness In Franchise Networks
title_fullStr	Brand Equity Awareness In Franchise Networks
title_full_unstemmed	Brand Equity Awareness In Franchise Networks
title_sort	brand equity awareness in franchise networks
granting_institution	Multimedia University
granting_department	Research Library
publishDate	2007
_version_	1747829352187297792

Brand Equity Awareness In Franchise Networks

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