Influencing Organisational Buying Process: Antecedents, Dimensions And Consequences

This research shows that maangers can exploit this comprehensive antecedents-dimensions-consequences framework to influence the buying process more effectively. They can incorporate the identified significant variables at each buy stage to influence decision making. They can raise the level of marke...

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Bibliographic Details
Main Author:	Loo, Mark Kam Loon
Format:	Thesis
Published:	2007
Subjects:	HD Industries Land use Labor
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id	my-mmu-ep.1376
record_format	uketd_dc
spelling	my-mmu-ep.13762010-09-02T06:12:23Z Influencing Organisational Buying Process: Antecedents, Dimensions And Consequences 2007-05 Loo, Mark Kam Loon HD Industries. Land use. Labor This research shows that maangers can exploit this comprehensive antecedents-dimensions-consequences framework to influence the buying process more effectively. They can incorporate the identified significant variables at each buy stage to influence decision making. They can raise the level of marketing effectiveness by heeding two critical findings: (1) improve marketing effortsat the Purchase buy stage, the only buy stage found to influence Loyalty significantly, and (2) enhance e-commerce, identified as a significant influencer at the Search and Post Purchase buy stages. 2007-05 Thesis http://shdl.mmu.edu.my/1376/ http://myto.perpun.net.my/metoalogin/logina.php phd doctoral Multimedia University Research Library
institution	Multimedia University
collection	MMU Institutional Repository
topic	HD Industries Land use Labor
spellingShingle	HD Industries Land use Labor Loo, Mark Kam Loon Influencing Organisational Buying Process: Antecedents, Dimensions And Consequences
description	This research shows that maangers can exploit this comprehensive antecedents-dimensions-consequences framework to influence the buying process more effectively. They can incorporate the identified significant variables at each buy stage to influence decision making. They can raise the level of marketing effectiveness by heeding two critical findings: (1) improve marketing effortsat the Purchase buy stage, the only buy stage found to influence Loyalty significantly, and (2) enhance e-commerce, identified as a significant influencer at the Search and Post Purchase buy stages.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Loo, Mark Kam Loon
author_facet	Loo, Mark Kam Loon
author_sort	Loo, Mark Kam Loon
title	Influencing Organisational Buying Process: Antecedents, Dimensions And Consequences
title_short	Influencing Organisational Buying Process: Antecedents, Dimensions And Consequences
title_full	Influencing Organisational Buying Process: Antecedents, Dimensions And Consequences
title_fullStr	Influencing Organisational Buying Process: Antecedents, Dimensions And Consequences
title_full_unstemmed	Influencing Organisational Buying Process: Antecedents, Dimensions And Consequences
title_sort	influencing organisational buying process: antecedents, dimensions and consequences
granting_institution	Multimedia University
granting_department	Research Library
publishDate	2007
_version_	1747829357288620032

Influencing Organisational Buying Process: Antecedents, Dimensions And Consequences

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