Influencing Organisational Buying Process: Antecedents, Dimensions And Consequences
This research shows that maangers can exploit this comprehensive antecedents-dimensions-consequences framework to influence the buying process more effectively. They can incorporate the identified significant variables at each buy stage to influence decision making. They can raise the level of marke...
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Main Author: | Loo, Mark Kam Loon |
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Format: | Thesis |
Published: |
2007
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