An Investigation Of Consumer Misdemeanour: Consumer Evaluations Of Brand Imitations

The intention of this paper has been to investigate and understand consumer evaluations on the demand toward brand imitations in the Malaysian context. The discussion is delimited to consumer products of imitation.

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Bibliographic Details
Main Author:	Lynn, Lim
Format:	Thesis
Published:	2008
Subjects:	HF5410-5417.5 Marketing Distribution of products
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id	my-mmu-ep.1387
record_format	uketd_dc
spelling	my-mmu-ep.13872010-09-02T06:07:25Z An Investigation Of Consumer Misdemeanour: Consumer Evaluations Of Brand Imitations 2008-12 Lynn, Lim HF5410-5417.5 Marketing. Distribution of products The intention of this paper has been to investigate and understand consumer evaluations on the demand toward brand imitations in the Malaysian context. The discussion is delimited to consumer products of imitation. 2008-12 Thesis http://shdl.mmu.edu.my/1387/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution	Multimedia University
collection	MMU Institutional Repository
topic	HF5410-5417.5 Marketing Distribution of products
spellingShingle	HF5410-5417.5 Marketing Distribution of products Lynn, Lim An Investigation Of Consumer Misdemeanour: Consumer Evaluations Of Brand Imitations
description	The intention of this paper has been to investigate and understand consumer evaluations on the demand toward brand imitations in the Malaysian context. The discussion is delimited to consumer products of imitation.
format	Thesis
qualification_level	Master's degree
author	Lynn, Lim
author_facet	Lynn, Lim
author_sort	Lynn, Lim
title	An Investigation Of Consumer Misdemeanour: Consumer Evaluations Of Brand Imitations
title_short	An Investigation Of Consumer Misdemeanour: Consumer Evaluations Of Brand Imitations
title_full	An Investigation Of Consumer Misdemeanour: Consumer Evaluations Of Brand Imitations
title_fullStr	An Investigation Of Consumer Misdemeanour: Consumer Evaluations Of Brand Imitations
title_full_unstemmed	An Investigation Of Consumer Misdemeanour: Consumer Evaluations Of Brand Imitations
title_sort	investigation of consumer misdemeanour: consumer evaluations of brand imitations
granting_institution	Multimedia University
granting_department	Research Library
publishDate	2008
_version_	1747829359968780288

An Investigation Of Consumer Misdemeanour: Consumer Evaluations Of Brand Imitations

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