Sales Performance Optimization: Information Technology Impact Over Sales Force Effectiveness (SFE) In Pharmaceutical Industry Malaysia

Sales Performance Optimization: Information Technology Impact Over Sales Force Effectiveness (SFE) In Pharmaceutical Industry Malaysia

According to pharmaceutical industry estimates, a company's biggest investment in this industry is its sales force. Although the correlation of pharmaceutical sales and the sales force activities is widely studied, with the recent extensive stidies of SFE (Sales Force Effectiveness) and SFA (Sa...

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Main Author: Lim, Kean Hoe
Format: Thesis
Published: 2008
Subjects:
HD2340.8-2346.5 Small and medium-sized businesses
artisans
handicrafts
trades
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spelling my-mmu-ep.14002010-09-02T01:18:01Z Sales Performance Optimization: Information Technology Impact Over Sales Force Effectiveness (SFE) In Pharmaceutical Industry Malaysia 2008-12 Lim, Kean Hoe HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades According to pharmaceutical industry estimates, a company's biggest investment in this industry is its sales force. Although the correlation of pharmaceutical sales and the sales force activities is widely studied, with the recent extensive stidies of SFE (Sales Force Effectiveness) and SFA (Sales Force Automation), suggesting companies should invest heavily on SFA system or look in to training to improve SFE, which are focused heavily on Qualitative Aspects. 2008-12 Thesis http://shdl.mmu.edu.my/1400/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic HD2340.8-2346.5 Small and medium-sized businesses
artisans
handicrafts
trades
spellingShingle HD2340.8-2346.5 Small and medium-sized businesses
artisans
handicrafts
trades
Lim, Kean Hoe
Sales Performance Optimization: Information Technology Impact Over Sales Force Effectiveness (SFE) In Pharmaceutical Industry Malaysia
description According to pharmaceutical industry estimates, a company's biggest investment in this industry is its sales force. Although the correlation of pharmaceutical sales and the sales force activities is widely studied, with the recent extensive stidies of SFE (Sales Force Effectiveness) and SFA (Sales Force Automation), suggesting companies should invest heavily on SFA system or look in to training to improve SFE, which are focused heavily on Qualitative Aspects.
format Thesis
qualification_level Master's degree
author Lim, Kean Hoe
author_facet Lim, Kean Hoe
author_sort Lim, Kean Hoe
title Sales Performance Optimization: Information Technology Impact Over Sales Force Effectiveness (SFE) In Pharmaceutical Industry Malaysia
title_short Sales Performance Optimization: Information Technology Impact Over Sales Force Effectiveness (SFE) In Pharmaceutical Industry Malaysia
title_full Sales Performance Optimization: Information Technology Impact Over Sales Force Effectiveness (SFE) In Pharmaceutical Industry Malaysia
title_fullStr Sales Performance Optimization: Information Technology Impact Over Sales Force Effectiveness (SFE) In Pharmaceutical Industry Malaysia
title_full_unstemmed Sales Performance Optimization: Information Technology Impact Over Sales Force Effectiveness (SFE) In Pharmaceutical Industry Malaysia
title_sort sales performance optimization: information technology impact over sales force effectiveness (sfe) in pharmaceutical industry malaysia
granting_institution Multimedia University
granting_department Research Library
publishDate 2008
_version_ 1747829363140722688

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