Sales Performance Optimization: Information Technology Impact Over Sales Force Effectiveness (SFE) In Pharmaceutical Industry Malaysia
According to pharmaceutical industry estimates, a company's biggest investment in this industry is its sales force. Although the correlation of pharmaceutical sales and the sales force activities is widely studied, with the recent extensive stidies of SFE (Sales Force Effectiveness) and SFA (Sa...
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Main Author: | Lim, Kean Hoe |
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Format: | Thesis |
Published: |
2008
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