Product Positioning For Teenagers In The Cosmetic Market: A Study From The Malaysian Perspective
The purpose of this research project is to gain a deeper understanding of the marketing positioning for cosmetics products companies. In order to achieve the purpose, 4 research questions have been stated; what is the meaning of cosmetics product, what is consumer buying behaviour, what is marketing...
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| Format: | Thesis |
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2008
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| Summary: | The purpose of this research project is to gain a deeper understanding of the marketing positioning for cosmetics products companies. In order to achieve the purpose, 4 research questions have been stated; what is the meaning of cosmetics product, what is consumer buying behaviour, what is marketing strategy, and who are teenagers. |
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