A Study Of Service Quality For Passengers Of The Airline Industry

A Study Of Service Quality For Passengers Of The Airline Industry

The primary objective of this study is to develop a reachable, affordable and reliable service strategy (SERQUAL) to upgrade the existing SERQUAL for enhancement of loyalty among the passengers.

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Bibliographic Details
Main Author: Kouhpaie, Mahnoush
Format: Thesis
Published: 2008
Subjects:
HE Transportation and Communications
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id my-mmu-ep.1408
record_format uketd_dc
spelling my-mmu-ep.14082010-09-02T01:03:25Z A Study Of Service Quality For Passengers Of The Airline Industry 2008-12 Kouhpaie, Mahnoush HE Transportation and Communications The primary objective of this study is to develop a reachable, affordable and reliable service strategy (SERQUAL) to upgrade the existing SERQUAL for enhancement of loyalty among the passengers. 2008-12 Thesis http://shdl.mmu.edu.my/1408/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic HE Transportation and Communications
spellingShingle HE Transportation and Communications
Kouhpaie, Mahnoush
A Study Of Service Quality For Passengers Of The Airline Industry
description The primary objective of this study is to develop a reachable, affordable and reliable service strategy (SERQUAL) to upgrade the existing SERQUAL for enhancement of loyalty among the passengers.
format Thesis
qualification_level Master's degree
author Kouhpaie, Mahnoush
author_facet Kouhpaie, Mahnoush
author_sort Kouhpaie, Mahnoush
title A Study Of Service Quality For Passengers Of The Airline Industry
title_short A Study Of Service Quality For Passengers Of The Airline Industry
title_full A Study Of Service Quality For Passengers Of The Airline Industry
title_fullStr A Study Of Service Quality For Passengers Of The Airline Industry
title_full_unstemmed A Study Of Service Quality For Passengers Of The Airline Industry
title_sort study of service quality for passengers of the airline industry
granting_institution Multimedia University
granting_department Research Library
publishDate 2008
_version_ 1747829365085831168

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