The Impact Of CRM On Customer Retention In Malaysia
The purpose of this research is to study Customer Relationship Management process in customer retention in Malaysia.
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2007
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my-mmu-ep.14112010-09-02T01:01:57Z The Impact Of CRM On Customer Retention In Malaysia 2007-12 Ghahfarokhi, Akbar Dehghani HF5410-5417.5 Marketing. Distribution of products The purpose of this research is to study Customer Relationship Management process in customer retention in Malaysia. 2007-12 Thesis http://shdl.mmu.edu.my/1411/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library |
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Multimedia University |
collection |
MMU Institutional Repository |
topic |
HF5410-5417.5 Marketing Distribution of products |
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HF5410-5417.5 Marketing Distribution of products Ghahfarokhi, Akbar Dehghani The Impact Of CRM On Customer Retention In Malaysia |
description |
The purpose of this research is to study Customer Relationship Management process in customer retention in Malaysia. |
format |
Thesis |
qualification_level |
Master's degree |
author |
Ghahfarokhi, Akbar Dehghani |
author_facet |
Ghahfarokhi, Akbar Dehghani |
author_sort |
Ghahfarokhi, Akbar Dehghani |
title |
The Impact Of CRM On Customer Retention In Malaysia |
title_short |
The Impact Of CRM On Customer Retention In Malaysia |
title_full |
The Impact Of CRM On Customer Retention In Malaysia |
title_fullStr |
The Impact Of CRM On Customer Retention In Malaysia |
title_full_unstemmed |
The Impact Of CRM On Customer Retention In Malaysia |
title_sort |
impact of crm on customer retention in malaysia |
granting_institution |
Multimedia University |
granting_department |
Research Library |
publishDate |
2007 |
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1747829365806202880 |