The Influence Of Brand Equity On Consumer's Buying Behavior: A Malaysia Perspective

The Influence Of Brand Equity On Consumer's Buying Behavior: A Malaysia Perspective

The study examines the influence of brand equity on consumer's buying behavior. The data collection was based on the survey done via 200 questionnaires that was carried out through the internet with respondents from Klang Valley.

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Bibliographic Details
Main Author: Seow, Yuan Shyong
Format: Thesis
Published: 2008
Subjects:
HF5410-5417.5 Marketing
Distribution of products
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id my-mmu-ep.1428
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spelling my-mmu-ep.14282010-09-02T00:51:11Z The Influence Of Brand Equity On Consumer's Buying Behavior: A Malaysia Perspective 2008-08 Seow, Yuan Shyong HF5410-5417.5 Marketing. Distribution of products The study examines the influence of brand equity on consumer's buying behavior. The data collection was based on the survey done via 200 questionnaires that was carried out through the internet with respondents from Klang Valley. 2008-08 Thesis http://shdl.mmu.edu.my/1428/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic HF5410-5417.5 Marketing
Distribution of products
spellingShingle HF5410-5417.5 Marketing
Distribution of products
Seow, Yuan Shyong
The Influence Of Brand Equity On Consumer's Buying Behavior: A Malaysia Perspective
description The study examines the influence of brand equity on consumer's buying behavior. The data collection was based on the survey done via 200 questionnaires that was carried out through the internet with respondents from Klang Valley.
format Thesis
qualification_level Master's degree
author Seow, Yuan Shyong
author_facet Seow, Yuan Shyong
author_sort Seow, Yuan Shyong
title The Influence Of Brand Equity On Consumer's Buying Behavior: A Malaysia Perspective
title_short The Influence Of Brand Equity On Consumer's Buying Behavior: A Malaysia Perspective
title_full The Influence Of Brand Equity On Consumer's Buying Behavior: A Malaysia Perspective
title_fullStr The Influence Of Brand Equity On Consumer's Buying Behavior: A Malaysia Perspective
title_full_unstemmed The Influence Of Brand Equity On Consumer's Buying Behavior: A Malaysia Perspective
title_sort influence of brand equity on consumer's buying behavior: a malaysia perspective
granting_institution Multimedia University
granting_department Research Library
publishDate 2008
_version_ 1747829369932349440

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