Factors Influencing Customer Decision In Choosing A Private Higher Education Institution In Malaysia

The aim of this thesis is to identify the factors that effect the decision making process of customer in choosing a private higher education institution in Malaysia.

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Bibliographic Details
Main Author:	Iet, Lim Chiaw
Format:	Thesis
Published:	2008
Subjects:	HD2340.8-2346.5 Small and medium-sized businesses artisans handicrafts trades
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id	my-mmu-ep.1437
record_format	uketd_dc
spelling	my-mmu-ep.14372010-09-02T00:55:22Z Factors Influencing Customer Decision In Choosing A Private Higher Education Institution In Malaysia 2008-04 Iet, Lim Chiaw HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades The aim of this thesis is to identify the factors that effect the decision making process of customer in choosing a private higher education institution in Malaysia. 2008-04 Thesis http://shdl.mmu.edu.my/1437/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution	Multimedia University
collection	MMU Institutional Repository
topic	HD2340.8-2346.5 Small and medium-sized businesses artisans handicrafts trades
spellingShingle	HD2340.8-2346.5 Small and medium-sized businesses artisans handicrafts trades Iet, Lim Chiaw Factors Influencing Customer Decision In Choosing A Private Higher Education Institution In Malaysia
description	The aim of this thesis is to identify the factors that effect the decision making process of customer in choosing a private higher education institution in Malaysia.
format	Thesis
qualification_level	Master's degree
author	Iet, Lim Chiaw
author_facet	Iet, Lim Chiaw
author_sort	Iet, Lim Chiaw
title	Factors Influencing Customer Decision In Choosing A Private Higher Education Institution In Malaysia
title_short	Factors Influencing Customer Decision In Choosing A Private Higher Education Institution In Malaysia
title_full	Factors Influencing Customer Decision In Choosing A Private Higher Education Institution In Malaysia
title_fullStr	Factors Influencing Customer Decision In Choosing A Private Higher Education Institution In Malaysia
title_full_unstemmed	Factors Influencing Customer Decision In Choosing A Private Higher Education Institution In Malaysia
title_sort	factors influencing customer decision in choosing a private higher education institution in malaysia
granting_institution	Multimedia University
granting_department	Research Library
publishDate	2008
_version_	1747829371877457920

Factors Influencing Customer Decision In Choosing A Private Higher Education Institution In Malaysia

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