Factors Influencing Customer Decision In Choosing A Private Higher Education Institution In Malaysia
The aim of this thesis is to identify the factors that effect the decision making process of customer in choosing a private higher education institution in Malaysia.
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2008
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my-mmu-ep.14382010-09-02T00:55:22Z Factors Influencing Customer Decision In Choosing A Private Higher Education Institution In Malaysia 2008-04 Iet, Lim Chiaw LB2300 Higher Education The aim of this thesis is to identify the factors that effect the decision making process of customer in choosing a private higher education institution in Malaysia. 2008-04 Thesis http://shdl.mmu.edu.my/1438/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library |
| institution |
Multimedia University |
| collection |
MMU Institutional Repository |
| topic |
LB2300 Higher Education |
| spellingShingle |
LB2300 Higher Education Iet, Lim Chiaw Factors Influencing Customer Decision In Choosing A Private Higher Education Institution In Malaysia |
| description |
The aim of this thesis is to identify the factors that effect the decision making process of customer in choosing a private higher education institution in Malaysia. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Iet, Lim Chiaw |
| author_facet |
Iet, Lim Chiaw |
| author_sort |
Iet, Lim Chiaw |
| title |
Factors Influencing Customer Decision In Choosing A Private Higher Education Institution In Malaysia |
| title_short |
Factors Influencing Customer Decision In Choosing A Private Higher Education Institution In Malaysia |
| title_full |
Factors Influencing Customer Decision In Choosing A Private Higher Education Institution In Malaysia |
| title_fullStr |
Factors Influencing Customer Decision In Choosing A Private Higher Education Institution In Malaysia |
| title_full_unstemmed |
Factors Influencing Customer Decision In Choosing A Private Higher Education Institution In Malaysia |
| title_sort |
factors influencing customer decision in choosing a private higher education institution in malaysia |
| granting_institution |
Multimedia University |
| granting_department |
Research Library |
| publishDate |
2008 |
| _version_ |
1747829372119678976 |