Perusahaan Otomobil Kedua Sdn. Bhd (Perodua) A Case Study

This case study gives details on Perodua as a whole - the company's background and history, its vision and mission, its organizational structure and functions and its milestones and achievements through out its 15 years. Perodua is the current market leader in the Malaysian automotive industry...

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Main Author: Ahmad Nazri, Alwyn Zuleika
Format: Thesis
Published: 2008
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id my-mmu-ep.1439
record_format uketd_dc
spelling my-mmu-ep.14392010-09-02T00:58:58Z Perusahaan Otomobil Kedua Sdn. Bhd (Perodua) A Case Study 2008-07 Ahmad Nazri, Alwyn Zuleika HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades This case study gives details on Perodua as a whole - the company's background and history, its vision and mission, its organizational structure and functions and its milestones and achievements through out its 15 years. Perodua is the current market leader in the Malaysian automotive industry and is continuously growing to even greater heights. 2008-07 Thesis http://shdl.mmu.edu.my/1439/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic HD2340.8-2346.5 Small and medium-sized businesses
artisans
handicrafts
trades
spellingShingle HD2340.8-2346.5 Small and medium-sized businesses
artisans
handicrafts
trades
Ahmad Nazri, Alwyn Zuleika
Perusahaan Otomobil Kedua Sdn. Bhd (Perodua) A Case Study
description This case study gives details on Perodua as a whole - the company's background and history, its vision and mission, its organizational structure and functions and its milestones and achievements through out its 15 years. Perodua is the current market leader in the Malaysian automotive industry and is continuously growing to even greater heights.
format Thesis
qualification_level Master's degree
author Ahmad Nazri, Alwyn Zuleika
author_facet Ahmad Nazri, Alwyn Zuleika
author_sort Ahmad Nazri, Alwyn Zuleika
title Perusahaan Otomobil Kedua Sdn. Bhd (Perodua) A Case Study
title_short Perusahaan Otomobil Kedua Sdn. Bhd (Perodua) A Case Study
title_full Perusahaan Otomobil Kedua Sdn. Bhd (Perodua) A Case Study
title_fullStr Perusahaan Otomobil Kedua Sdn. Bhd (Perodua) A Case Study
title_full_unstemmed Perusahaan Otomobil Kedua Sdn. Bhd (Perodua) A Case Study
title_sort perusahaan otomobil kedua sdn. bhd (perodua) a case study
granting_institution Multimedia University
granting_department Research Library
publishDate 2008
_version_ 1747829372357705728