A Study Of Determinants Of Entertaining Shopping
The present study, therefore, presents an investigation on the model of entertaining shopping experience developed by both Jones(1999) and Ibrahim (2002). The model will be examined by using shopping malls in Malaysia shoppers' entertaining shopping experience with the key factors to be focused...
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my-mmu-ep.14462010-09-02T01:26:04Z A Study Of Determinants Of Entertaining Shopping 2008-09 Sin, Chan Phooi TX Home economics The present study, therefore, presents an investigation on the model of entertaining shopping experience developed by both Jones(1999) and Ibrahim (2002). The model will be examined by using shopping malls in Malaysia shoppers' entertaining shopping experience with the key factors to be focused in this study are retailer factors, customer factors, and transport or travel factors. 2008-09 Thesis http://shdl.mmu.edu.my/1446/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library |
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Multimedia University |
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MMU Institutional Repository |
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TX Home economics |
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TX Home economics Sin, Chan Phooi A Study Of Determinants Of Entertaining Shopping |
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The present study, therefore, presents an investigation on the model of entertaining shopping experience developed by both Jones(1999) and Ibrahim (2002). The model will be examined by using shopping malls in Malaysia shoppers' entertaining shopping experience with the key factors to be focused in this study are retailer factors, customer factors, and transport or travel factors. |
format |
Thesis |
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Master's degree |
author |
Sin, Chan Phooi |
author_facet |
Sin, Chan Phooi |
author_sort |
Sin, Chan Phooi |
title |
A Study Of Determinants Of Entertaining Shopping |
title_short |
A Study Of Determinants Of Entertaining Shopping |
title_full |
A Study Of Determinants Of Entertaining Shopping |
title_fullStr |
A Study Of Determinants Of Entertaining Shopping |
title_full_unstemmed |
A Study Of Determinants Of Entertaining Shopping |
title_sort |
study of determinants of entertaining shopping |
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Multimedia University |
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Research Library |
publishDate |
2008 |
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1747829374056398848 |