A Study Of Luxury Fashion Brand Equity
The purpose of this research is to established a luxury branding model for the prestige fashion manufacturers/marketers and prestige retail sectors and provide direction for prestige fashion industry and academic researchers in better understanding viable strategies to thi skey element of success in...
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2008
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my-mmu-ep.14622010-09-03T02:42:46Z A Study Of Luxury Fashion Brand Equity 2008-08 Tong, Yew Wai HD61 Risk in industry. Risk management The purpose of this research is to established a luxury branding model for the prestige fashion manufacturers/marketers and prestige retail sectors and provide direction for prestige fashion industry and academic researchers in better understanding viable strategies to thi skey element of success in today's aggressive marketplace. 2008-08 Thesis http://shdl.mmu.edu.my/1462/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library |
| institution |
Multimedia University |
| collection |
MMU Institutional Repository |
| topic |
HD61 Risk in industry Risk management |
| spellingShingle |
HD61 Risk in industry Risk management Tong, Yew Wai A Study Of Luxury Fashion Brand Equity |
| description |
The purpose of this research is to established a luxury branding model for the prestige fashion manufacturers/marketers and prestige retail sectors and provide direction for prestige fashion industry and academic researchers in better understanding viable strategies to thi skey element of success in today's aggressive marketplace. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Tong, Yew Wai |
| author_facet |
Tong, Yew Wai |
| author_sort |
Tong, Yew Wai |
| title |
A Study Of Luxury Fashion Brand Equity |
| title_short |
A Study Of Luxury Fashion Brand Equity |
| title_full |
A Study Of Luxury Fashion Brand Equity |
| title_fullStr |
A Study Of Luxury Fashion Brand Equity |
| title_full_unstemmed |
A Study Of Luxury Fashion Brand Equity |
| title_sort |
study of luxury fashion brand equity |
| granting_institution |
Multimedia University |
| granting_department |
Research Library |
| publishDate |
2008 |
| _version_ |
1747829377947664384 |