A Study Of Luxury Fashion Brand Equity
The purpose of this research is to established a luxury branding model for the prestige fashion manufacturers/marketers and prestige retail sectors and provide direction for prestige fashion industry and academic researchers in better understanding viable strategies to thi skey element of success in...
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主要作者: | Tong, Yew Wai |
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格式: | Thesis |
出版: |
2008
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