Studying Green Purchase Behavior Of Malaysian Consumers

This study has used theory of planned behaviour to study green purchase behaviour of Malaysian consumer. This theory uses perceived consumer effectiveness, arritudes and subjective norms as predisctors of behavioural intention.

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Bibliographic Details
Main Author:	Camare, Hooman Mostofi
Format:	Thesis
Published:	2008
Subjects:	GE Environmental Sciences (General)
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id	my-mmu-ep.1481
record_format	uketd_dc
spelling	my-mmu-ep.14812010-10-05T06:25:45Z Studying Green Purchase Behavior Of Malaysian Consumers 2008-10 Camare, Hooman Mostofi GE Environmental Sciences (General) This study has used theory of planned behaviour to study green purchase behaviour of Malaysian consumer. This theory uses perceived consumer effectiveness, arritudes and subjective norms as predisctors of behavioural intention. 2008-10 Thesis http://shdl.mmu.edu.my/1481/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution	Multimedia University
collection	MMU Institutional Repository
topic	GE Environmental Sciences (General)
spellingShingle	GE Environmental Sciences (General) Camare, Hooman Mostofi Studying Green Purchase Behavior Of Malaysian Consumers
description	This study has used theory of planned behaviour to study green purchase behaviour of Malaysian consumer. This theory uses perceived consumer effectiveness, arritudes and subjective norms as predisctors of behavioural intention.
format	Thesis
qualification_level	Master's degree
author	Camare, Hooman Mostofi
author_facet	Camare, Hooman Mostofi
author_sort	Camare, Hooman Mostofi
title	Studying Green Purchase Behavior Of Malaysian Consumers
title_short	Studying Green Purchase Behavior Of Malaysian Consumers
title_full	Studying Green Purchase Behavior Of Malaysian Consumers
title_fullStr	Studying Green Purchase Behavior Of Malaysian Consumers
title_full_unstemmed	Studying Green Purchase Behavior Of Malaysian Consumers
title_sort	studying green purchase behavior of malaysian consumers
granting_institution	Multimedia University
granting_department	Research Library
publishDate	2008
_version_	1747829382633750528

Studying Green Purchase Behavior Of Malaysian Consumers

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