Studying Green Purchase Behavior Of Malaysian Consumers
This study has used theory of planned behaviour to study green purchase behaviour of Malaysian consumer. This theory uses perceived consumer effectiveness, arritudes and subjective norms as predisctors of behavioural intention.
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2008
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my-mmu-ep.14812010-10-05T06:25:45Z Studying Green Purchase Behavior Of Malaysian Consumers 2008-10 Camare, Hooman Mostofi GE Environmental Sciences (General) This study has used theory of planned behaviour to study green purchase behaviour of Malaysian consumer. This theory uses perceived consumer effectiveness, arritudes and subjective norms as predisctors of behavioural intention. 2008-10 Thesis http://shdl.mmu.edu.my/1481/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library |
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Multimedia University |
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MMU Institutional Repository |
topic |
GE Environmental Sciences (General) |
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GE Environmental Sciences (General) Camare, Hooman Mostofi Studying Green Purchase Behavior Of Malaysian Consumers |
description |
This study has used theory of planned behaviour to study green purchase behaviour of Malaysian consumer. This theory uses perceived consumer effectiveness, arritudes and subjective norms as predisctors of behavioural intention. |
format |
Thesis |
qualification_level |
Master's degree |
author |
Camare, Hooman Mostofi |
author_facet |
Camare, Hooman Mostofi |
author_sort |
Camare, Hooman Mostofi |
title |
Studying Green Purchase Behavior Of Malaysian Consumers |
title_short |
Studying Green Purchase Behavior Of Malaysian Consumers |
title_full |
Studying Green Purchase Behavior Of Malaysian Consumers |
title_fullStr |
Studying Green Purchase Behavior Of Malaysian Consumers |
title_full_unstemmed |
Studying Green Purchase Behavior Of Malaysian Consumers |
title_sort |
studying green purchase behavior of malaysian consumers |
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Multimedia University |
granting_department |
Research Library |
publishDate |
2008 |
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1747829382633750528 |