The Influence Of Marketing Mix Strategies On Consumer Buying Behavior: Malaysian Perspective

The purpose of this paper is to examine the influence of marketing mix strategies (MMS) on Malaysian consumers' buying behavior. The traditional marketing mix strategies are defined by the 4Ps of marketing, namely product, price, promotion and place.

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Bibliographic Details
Main Author:	Wei, Seow Heng
Format:	Thesis
Published:	2009
Subjects:	HF5410-5417.5 Marketing Distribution of products
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id	my-mmu-ep.1507
record_format	uketd_dc
spelling	my-mmu-ep.15072010-10-05T05:30:18Z The Influence Of Marketing Mix Strategies On Consumer Buying Behavior: Malaysian Perspective 2009-04 Wei, Seow Heng HF5410-5417.5 Marketing. Distribution of products The purpose of this paper is to examine the influence of marketing mix strategies (MMS) on Malaysian consumers' buying behavior. The traditional marketing mix strategies are defined by the 4Ps of marketing, namely product, price, promotion and place. 2009-04 Thesis http://shdl.mmu.edu.my/1507/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution	Multimedia University
collection	MMU Institutional Repository
topic	HF5410-5417.5 Marketing Distribution of products
spellingShingle	HF5410-5417.5 Marketing Distribution of products Wei, Seow Heng The Influence Of Marketing Mix Strategies On Consumer Buying Behavior: Malaysian Perspective
description	The purpose of this paper is to examine the influence of marketing mix strategies (MMS) on Malaysian consumers' buying behavior. The traditional marketing mix strategies are defined by the 4Ps of marketing, namely product, price, promotion and place.
format	Thesis
qualification_level	Master's degree
author	Wei, Seow Heng
author_facet	Wei, Seow Heng
author_sort	Wei, Seow Heng
title	The Influence Of Marketing Mix Strategies On Consumer Buying Behavior: Malaysian Perspective
title_short	The Influence Of Marketing Mix Strategies On Consumer Buying Behavior: Malaysian Perspective
title_full	The Influence Of Marketing Mix Strategies On Consumer Buying Behavior: Malaysian Perspective
title_fullStr	The Influence Of Marketing Mix Strategies On Consumer Buying Behavior: Malaysian Perspective
title_full_unstemmed	The Influence Of Marketing Mix Strategies On Consumer Buying Behavior: Malaysian Perspective
title_sort	influence of marketing mix strategies on consumer buying behavior: malaysian perspective
granting_institution	Multimedia University
granting_department	Research Library
publishDate	2009
_version_	1747829388458590208

The Influence Of Marketing Mix Strategies On Consumer Buying Behavior: Malaysian Perspective

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