The Influence Of Marketing Mix Strategies On Consumer Buying Behavior: Malaysian Perspective
The purpose of this paper is to examine the influence of marketing mix strategies (MMS) on Malaysian consumers' buying behavior. The traditional marketing mix strategies are defined by the 4Ps of marketing, namely product, price, promotion and place.
Saved in:
主要作者: | Wei, Seow Heng |
---|---|
格式: | Thesis |
出版: |
2009
|
主题: | |
标签: |
添加标签
没有标签, 成为第一个标记此记录!
|
相似书籍
-
The Influence Of Brand Equity On Consumer's Buying Behavior: A Malaysia Perspective
由: Seow, Yuan Shyong
出版: (2008) -
Determinants Of Consumers' Buying Behaviors For Domestic And Foreign Products : A Malaysian Perspective
由: Yeoh, Bee Bee
出版: (2005) -
Cross-Cultural Perspective In Consumer Behavior In Malaysia
由: Lim, Ying Sean
出版: (2009) -
Baby Boomers\' Buying Behaviour of Consumer Products in Klang Valley
由: Sheau Zing, Jessica Ho
出版: (2010) -
Case Study : The Marketing Strategy For China UNICOM
由: Xu, Qing Wei
出版: (2005)