Factors Affecting Brand Loyalty In The Malaysian Banking Industry
This study examines the determinants of consumer's loyalty of Malaysian banking industry.
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| Format: | Thesis |
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2009
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my-mmu-ep.15132010-10-05T04:55:46Z Factors Affecting Brand Loyalty In The Malaysian Banking Industry 2009-04 Dabiri, Fariba HG Finance This study examines the determinants of consumer's loyalty of Malaysian banking industry. 2009-04 Thesis http://shdl.mmu.edu.my/1513/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library |
| institution |
Multimedia University |
| collection |
MMU Institutional Repository |
| topic |
HG Finance |
| spellingShingle |
HG Finance Dabiri, Fariba Factors Affecting Brand Loyalty In The Malaysian Banking Industry |
| description |
This study examines the determinants of consumer's loyalty of Malaysian banking industry. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Dabiri, Fariba |
| author_facet |
Dabiri, Fariba |
| author_sort |
Dabiri, Fariba |
| title |
Factors Affecting Brand Loyalty In The Malaysian Banking Industry |
| title_short |
Factors Affecting Brand Loyalty In The Malaysian Banking Industry |
| title_full |
Factors Affecting Brand Loyalty In The Malaysian Banking Industry |
| title_fullStr |
Factors Affecting Brand Loyalty In The Malaysian Banking Industry |
| title_full_unstemmed |
Factors Affecting Brand Loyalty In The Malaysian Banking Industry |
| title_sort |
factors affecting brand loyalty in the malaysian banking industry |
| granting_institution |
Multimedia University |
| granting_department |
Research Library |
| publishDate |
2009 |
| _version_ |
1747829389906673664 |