Internet As A Medium For Commodity Branding - The Case Of Malaysian Palm Oil

This paper will discuss on various branding efforts and theories, and define them to be the most suitable for commodity branding. From there, a match with the internet technology functionalities will be done to capitalize on this explosive marketing channel in today's world.

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Bibliographic Details
Main Author:	Abdul Rahman, Mohammad Hafezh
Format:	Thesis
Published:	2009
Subjects:	HD2340.8-2346.5 Small and medium-sized businesses artisans handicrafts trades
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id	my-mmu-ep.1514
record_format	uketd_dc
spelling	my-mmu-ep.15142010-10-05T04:55:29Z Internet As A Medium For Commodity Branding - The Case Of Malaysian Palm Oil 2009-04 Abdul Rahman, Mohammad Hafezh HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades This paper will discuss on various branding efforts and theories, and define them to be the most suitable for commodity branding. From there, a match with the internet technology functionalities will be done to capitalize on this explosive marketing channel in today's world. 2009-04 Thesis http://shdl.mmu.edu.my/1514/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution	Multimedia University
collection	MMU Institutional Repository
topic	HD2340.8-2346.5 Small and medium-sized businesses artisans handicrafts trades
spellingShingle	HD2340.8-2346.5 Small and medium-sized businesses artisans handicrafts trades Abdul Rahman, Mohammad Hafezh Internet As A Medium For Commodity Branding - The Case Of Malaysian Palm Oil
description	This paper will discuss on various branding efforts and theories, and define them to be the most suitable for commodity branding. From there, a match with the internet technology functionalities will be done to capitalize on this explosive marketing channel in today's world.
format	Thesis
qualification_level	Master's degree
author	Abdul Rahman, Mohammad Hafezh
author_facet	Abdul Rahman, Mohammad Hafezh
author_sort	Abdul Rahman, Mohammad Hafezh
title	Internet As A Medium For Commodity Branding - The Case Of Malaysian Palm Oil
title_short	Internet As A Medium For Commodity Branding - The Case Of Malaysian Palm Oil
title_full	Internet As A Medium For Commodity Branding - The Case Of Malaysian Palm Oil
title_fullStr	Internet As A Medium For Commodity Branding - The Case Of Malaysian Palm Oil
title_full_unstemmed	Internet As A Medium For Commodity Branding - The Case Of Malaysian Palm Oil
title_sort	internet as a medium for commodity branding - the case of malaysian palm oil
granting_institution	Multimedia University
granting_department	Research Library
publishDate	2009
_version_	1747829390143651840

Internet As A Medium For Commodity Branding - The Case Of Malaysian Palm Oil

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