Brand Management - An OCBC Bank Case Study

The objective of this study is know in detail OCBC Bank (M) Berhad's brand management initiatives as part of its strategy to remain competitive and to develop the brand equity.

Saved in:
Bibliographic Details
Main Author: Mohamad Rodzi, Mohd Shahreeman
Format: Thesis
Published: 2009
Subjects:
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:The objective of this study is know in detail OCBC Bank (M) Berhad's brand management initiatives as part of its strategy to remain competitive and to develop the brand equity.