Brand Management - An OCBC Bank Case Study
The objective of this study is know in detail OCBC Bank (M) Berhad's brand management initiatives as part of its strategy to remain competitive and to develop the brand equity.
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2009
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my-mmu-ep.15262010-10-05T02:49:44Z Brand Management - An OCBC Bank Case Study 2009-03 Mohamad Rodzi, Mohd Shahreeman HG Finance The objective of this study is know in detail OCBC Bank (M) Berhad's brand management initiatives as part of its strategy to remain competitive and to develop the brand equity. 2009-03 Thesis http://shdl.mmu.edu.my/1526/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library |
| institution |
Multimedia University |
| collection |
MMU Institutional Repository |
| topic |
HG Finance |
| spellingShingle |
HG Finance Mohamad Rodzi, Mohd Shahreeman Brand Management - An OCBC Bank Case Study |
| description |
The objective of this study is know in detail OCBC Bank (M) Berhad's brand management initiatives as part of its strategy to remain competitive and to develop the brand equity. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Mohamad Rodzi, Mohd Shahreeman |
| author_facet |
Mohamad Rodzi, Mohd Shahreeman |
| author_sort |
Mohamad Rodzi, Mohd Shahreeman |
| title |
Brand Management - An OCBC Bank Case Study |
| title_short |
Brand Management - An OCBC Bank Case Study |
| title_full |
Brand Management - An OCBC Bank Case Study |
| title_fullStr |
Brand Management - An OCBC Bank Case Study |
| title_full_unstemmed |
Brand Management - An OCBC Bank Case Study |
| title_sort |
brand management - an ocbc bank case study |
| granting_institution |
Multimedia University |
| granting_department |
Research Library |
| publishDate |
2009 |
| _version_ |
1747829393052401664 |