An Analysis Of Giant's Competitive Advantage In Singapore

An Analysis Of Giant's Competitive Advantage In Singapore

The research is motivated by the entry of Giant hypermarket into Singapore Market. The objectives of this study are to analyze the global marketing strategies used by Giant and to determine if Giant is able to adapt and use its core competencies to create competitive advantage in singaporeas it has...

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Bibliographic Details
Main Author: Jesbir Singh, Suneeta Kaur
Format: Thesis
Published: 2009
Subjects:
HF5410-5417.5 Marketing
Distribution of products
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id my-mmu-ep.1527
record_format uketd_dc
spelling my-mmu-ep.15272010-10-05T02:49:12Z An Analysis Of Giant's Competitive Advantage In Singapore 2009-04 Jesbir Singh, Suneeta Kaur HF5410-5417.5 Marketing. Distribution of products The research is motivated by the entry of Giant hypermarket into Singapore Market. The objectives of this study are to analyze the global marketing strategies used by Giant and to determine if Giant is able to adapt and use its core competencies to create competitive advantage in singaporeas it has successfully done in other countries. 2009-04 Thesis http://shdl.mmu.edu.my/1527/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic HF5410-5417.5 Marketing
Distribution of products
spellingShingle HF5410-5417.5 Marketing
Distribution of products
Jesbir Singh, Suneeta Kaur
An Analysis Of Giant's Competitive Advantage In Singapore
description The research is motivated by the entry of Giant hypermarket into Singapore Market. The objectives of this study are to analyze the global marketing strategies used by Giant and to determine if Giant is able to adapt and use its core competencies to create competitive advantage in singaporeas it has successfully done in other countries.
format Thesis
qualification_level Master's degree
author Jesbir Singh, Suneeta Kaur
author_facet Jesbir Singh, Suneeta Kaur
author_sort Jesbir Singh, Suneeta Kaur
title An Analysis Of Giant's Competitive Advantage In Singapore
title_short An Analysis Of Giant's Competitive Advantage In Singapore
title_full An Analysis Of Giant's Competitive Advantage In Singapore
title_fullStr An Analysis Of Giant's Competitive Advantage In Singapore
title_full_unstemmed An Analysis Of Giant's Competitive Advantage In Singapore
title_sort analysis of giant's competitive advantage in singapore
granting_institution Multimedia University
granting_department Research Library
publishDate 2009
_version_ 1747829393295671296

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