Impact Of Customer Relationship Management In Small And Medium Enterprises In Malaysia

This research will try to investigate the impact of major CRM dimensions such as people, process and technology on the overall business performance in SMEs in Malaysia. Due to its growing importance, the SMEs will be considered as the focus of the study.

Saved in:

Bibliographic Details
Main Author:	-, Dilruba
Format:	Thesis
Published:	2007
Subjects:	HF5410-5417.5 Marketing Distribution of products
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-mmu-ep.1541
record_format	uketd_dc
spelling	my-mmu-ep.15412010-09-27T07:53:22Z Impact Of Customer Relationship Management In Small And Medium Enterprises In Malaysia 2007-07 -, Dilruba HF5410-5417.5 Marketing. Distribution of products This research will try to investigate the impact of major CRM dimensions such as people, process and technology on the overall business performance in SMEs in Malaysia. Due to its growing importance, the SMEs will be considered as the focus of the study. 2007-07 Thesis http://shdl.mmu.edu.my/1541/ http://myto.perpun.net.my/metoalogin/logina.php masters Multimedia University Research Library
institution	Multimedia University
collection	MMU Institutional Repository
topic	HF5410-5417.5 Marketing Distribution of products
spellingShingle	HF5410-5417.5 Marketing Distribution of products -, Dilruba Impact Of Customer Relationship Management In Small And Medium Enterprises In Malaysia
description	This research will try to investigate the impact of major CRM dimensions such as people, process and technology on the overall business performance in SMEs in Malaysia. Due to its growing importance, the SMEs will be considered as the focus of the study.
format	Thesis
qualification_level	Master's degree
author	-, Dilruba
author_facet	-, Dilruba
author_sort	-, Dilruba
title	Impact Of Customer Relationship Management In Small And Medium Enterprises In Malaysia
title_short	Impact Of Customer Relationship Management In Small And Medium Enterprises In Malaysia
title_full	Impact Of Customer Relationship Management In Small And Medium Enterprises In Malaysia
title_fullStr	Impact Of Customer Relationship Management In Small And Medium Enterprises In Malaysia
title_full_unstemmed	Impact Of Customer Relationship Management In Small And Medium Enterprises In Malaysia
title_sort	impact of customer relationship management in small and medium enterprises in malaysia
granting_institution	Multimedia University
granting_department	Research Library
publishDate	2007
_version_	1747829396839858176

Impact Of Customer Relationship Management In Small And Medium Enterprises In Malaysia

Similar Items