Framework For The Development And Evaluation Of Electronic Commerce In Malaysia

Framework For The Development And Evaluation Of Electronic Commerce In Malaysia

This study, however, attempts to explain consumers' attitude towards e-commerce. This research examines the effects of perceived relative advantage, perceived compatibility, perceived ease of use, perceived result demonstrability and perceived visibility on intention to use e-commerce. In addti...

Full description

Saved in:
Bibliographic Details
Main Author: Poong, Yew Siang
Format: Thesis
Published: 2008
Subjects:
HF5548.7-5548.85 Industrial psychology
Tags: Add Tag
No Tags, Be the first to tag this record!
id my-mmu-ep.1559
record_format uketd_dc
spelling my-mmu-ep.15592010-09-23T06:49:55Z Framework For The Development And Evaluation Of Electronic Commerce In Malaysia 2008-10 Poong, Yew Siang HF5548.7-5548.85 Industrial psychology This study, however, attempts to explain consumers' attitude towards e-commerce. This research examines the effects of perceived relative advantage, perceived compatibility, perceived ease of use, perceived result demonstrability and perceived visibility on intention to use e-commerce. In addtion to these characteristics, this research also integrates perceived trust to the perceived innovation characteristics. 2008-10 Thesis http://shdl.mmu.edu.my/1559/ http://myto.perpun.net.my/metoalogin/logina.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic HF5548.7-5548.85 Industrial psychology
spellingShingle HF5548.7-5548.85 Industrial psychology
Poong, Yew Siang
Framework For The Development And Evaluation Of Electronic Commerce In Malaysia
description This study, however, attempts to explain consumers' attitude towards e-commerce. This research examines the effects of perceived relative advantage, perceived compatibility, perceived ease of use, perceived result demonstrability and perceived visibility on intention to use e-commerce. In addtion to these characteristics, this research also integrates perceived trust to the perceived innovation characteristics.
format Thesis
qualification_level Master's degree
author Poong, Yew Siang
author_facet Poong, Yew Siang
author_sort Poong, Yew Siang
title Framework For The Development And Evaluation Of Electronic Commerce In Malaysia
title_short Framework For The Development And Evaluation Of Electronic Commerce In Malaysia
title_full Framework For The Development And Evaluation Of Electronic Commerce In Malaysia
title_fullStr Framework For The Development And Evaluation Of Electronic Commerce In Malaysia
title_full_unstemmed Framework For The Development And Evaluation Of Electronic Commerce In Malaysia
title_sort framework for the development and evaluation of electronic commerce in malaysia
granting_institution Multimedia University
granting_department Research Library
publishDate 2008
_version_ 1747829401087639552

Similar Items