Framework For The Development And Evaluation Of Electronic Commerce In Malaysia

This study, however, attempts to explain consumers' attitude towards e-commerce. This research examines the effects of perceived relative advantage, perceived compatibility, perceived ease of use, perceived result demonstrability and perceived visibility on intention to use e-commerce. In addti...

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Bibliographic Details
Main Author: Poong, Yew Siang
Format: Thesis
Published: 2008
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