Customer Satisfaction And Loyalty On Factory Automation Product In Malaysia

Customer Satisfaction And Loyalty On Factory Automation Product In Malaysia

This research aims to assist suppliers involved in the factory automation industry to gain insights into the needs and wants of their customers by accessing the variables in the marketing mix such as Price, Product, Service, Sales force that will affect the loyalty and the satisfaction of the buyers...

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Bibliographic Details
Main Author: Oo, Bryant Yong Siang
Format: Thesis
Published: 2009
Subjects:
HF5410-5417.5 Marketing
Distribution of products
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id my-mmu-ep.1569
record_format uketd_dc
spelling my-mmu-ep.15692010-09-23T06:40:19Z Customer Satisfaction And Loyalty On Factory Automation Product In Malaysia 2009-04 Oo, Bryant Yong Siang HF5410-5417.5 Marketing. Distribution of products This research aims to assist suppliers involved in the factory automation industry to gain insights into the needs and wants of their customers by accessing the variables in the marketing mix such as Price, Product, Service, Sales force that will affect the loyalty and the satisfaction of the buyers. 2009-04 Thesis http://shdl.mmu.edu.my/1569/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic HF5410-5417.5 Marketing
Distribution of products
spellingShingle HF5410-5417.5 Marketing
Distribution of products
Oo, Bryant Yong Siang
Customer Satisfaction And Loyalty On Factory Automation Product In Malaysia
description This research aims to assist suppliers involved in the factory automation industry to gain insights into the needs and wants of their customers by accessing the variables in the marketing mix such as Price, Product, Service, Sales force that will affect the loyalty and the satisfaction of the buyers.
format Thesis
qualification_level Master's degree
author Oo, Bryant Yong Siang
author_facet Oo, Bryant Yong Siang
author_sort Oo, Bryant Yong Siang
title Customer Satisfaction And Loyalty On Factory Automation Product In Malaysia
title_short Customer Satisfaction And Loyalty On Factory Automation Product In Malaysia
title_full Customer Satisfaction And Loyalty On Factory Automation Product In Malaysia
title_fullStr Customer Satisfaction And Loyalty On Factory Automation Product In Malaysia
title_full_unstemmed Customer Satisfaction And Loyalty On Factory Automation Product In Malaysia
title_sort customer satisfaction and loyalty on factory automation product in malaysia
granting_institution Multimedia University
granting_department Research Library
publishDate 2009
_version_ 1747829403572764672

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