Attitude Of Chinese Teenagers Toward Fashion Brands

The purpose of this study i sto explore the relationship between factors and the perception of teenagers towards fashion brands in China. It was proposed thet the four factors are advertising, product , culture and peacocky of China's singleton.

Saved in:
Bibliographic Details
Main Author: Jie, Sun
Format: Thesis
Published: 2009
Subjects:
Tags: Add Tag
No Tags, Be the first to tag this record!
id my-mmu-ep.1573
record_format uketd_dc
spelling my-mmu-ep.15732010-09-23T06:38:47Z Attitude Of Chinese Teenagers Toward Fashion Brands 2009-04 Jie, Sun GT Manners and customs (General) The purpose of this study i sto explore the relationship between factors and the perception of teenagers towards fashion brands in China. It was proposed thet the four factors are advertising, product , culture and peacocky of China's singleton. 2009-04 Thesis http://shdl.mmu.edu.my/1573/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic GT Manners and customs (General)
spellingShingle GT Manners and customs (General)
Jie, Sun
Attitude Of Chinese Teenagers Toward Fashion Brands
description The purpose of this study i sto explore the relationship between factors and the perception of teenagers towards fashion brands in China. It was proposed thet the four factors are advertising, product , culture and peacocky of China's singleton.
format Thesis
qualification_level Master's degree
author Jie, Sun
author_facet Jie, Sun
author_sort Jie, Sun
title Attitude Of Chinese Teenagers Toward Fashion Brands
title_short Attitude Of Chinese Teenagers Toward Fashion Brands
title_full Attitude Of Chinese Teenagers Toward Fashion Brands
title_fullStr Attitude Of Chinese Teenagers Toward Fashion Brands
title_full_unstemmed Attitude Of Chinese Teenagers Toward Fashion Brands
title_sort attitude of chinese teenagers toward fashion brands
granting_institution Multimedia University
granting_department Research Library
publishDate 2009
_version_ 1747829404588834816