Cross-Cultural Perspective In Consumer Behavior In Malaysia

The purpose of this study was to investigate the relationship between Cross-cultural perspective and consumer behavior. It was proposed that the four cultural perspectives, namely (i) values and belief systems, (ii) rituals, (iii) symbols, and (iv) religious would impact the consumer 's behavio...

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Bibliographic Details
Main Author:	Lim, Ying Sean
Format:	Thesis
Published:	2009
Subjects:	HF5410-5417.5 Marketing Distribution of products
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id	my-mmu-ep.1574
record_format	uketd_dc
spelling	my-mmu-ep.15742010-09-23T06:38:27Z Cross-Cultural Perspective In Consumer Behavior In Malaysia 2009-04 Lim, Ying Sean HF5410-5417.5 Marketing. Distribution of products The purpose of this study was to investigate the relationship between Cross-cultural perspective and consumer behavior. It was proposed that the four cultural perspectives, namely (i) values and belief systems, (ii) rituals, (iii) symbols, and (iv) religious would impact the consumer 's behavior in Malaysia context. 2009-04 Thesis http://shdl.mmu.edu.my/1574/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution	Multimedia University
collection	MMU Institutional Repository
topic	HF5410-5417.5 Marketing Distribution of products
spellingShingle	HF5410-5417.5 Marketing Distribution of products Lim, Ying Sean Cross-Cultural Perspective In Consumer Behavior In Malaysia
description	The purpose of this study was to investigate the relationship between Cross-cultural perspective and consumer behavior. It was proposed that the four cultural perspectives, namely (i) values and belief systems, (ii) rituals, (iii) symbols, and (iv) religious would impact the consumer 's behavior in Malaysia context.
format	Thesis
qualification_level	Master's degree
author	Lim, Ying Sean
author_facet	Lim, Ying Sean
author_sort	Lim, Ying Sean
title	Cross-Cultural Perspective In Consumer Behavior In Malaysia
title_short	Cross-Cultural Perspective In Consumer Behavior In Malaysia
title_full	Cross-Cultural Perspective In Consumer Behavior In Malaysia
title_fullStr	Cross-Cultural Perspective In Consumer Behavior In Malaysia
title_full_unstemmed	Cross-Cultural Perspective In Consumer Behavior In Malaysia
title_sort	cross-cultural perspective in consumer behavior in malaysia
granting_institution	Multimedia University
granting_department	Research Library
publishDate	2009
_version_	1747829404834201600

Cross-Cultural Perspective In Consumer Behavior In Malaysia

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