Cross-Cultural Perspective In Consumer Behavior In Malaysia
The purpose of this study was to investigate the relationship between Cross-cultural perspective and consumer behavior. It was proposed that the four cultural perspectives, namely (i) values and belief systems, (ii) rituals, (iii) symbols, and (iv) religious would impact the consumer 's behavio...
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2009
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my-mmu-ep.15742010-09-23T06:38:27Z Cross-Cultural Perspective In Consumer Behavior In Malaysia 2009-04 Lim, Ying Sean HF5410-5417.5 Marketing. Distribution of products The purpose of this study was to investigate the relationship between Cross-cultural perspective and consumer behavior. It was proposed that the four cultural perspectives, namely (i) values and belief systems, (ii) rituals, (iii) symbols, and (iv) religious would impact the consumer 's behavior in Malaysia context. 2009-04 Thesis http://shdl.mmu.edu.my/1574/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library |
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Multimedia University |
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MMU Institutional Repository |
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HF5410-5417.5 Marketing Distribution of products |
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HF5410-5417.5 Marketing Distribution of products Lim, Ying Sean Cross-Cultural Perspective In Consumer Behavior In Malaysia |
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The purpose of this study was to investigate the relationship between Cross-cultural perspective and consumer behavior. It was proposed that the four cultural perspectives, namely (i) values and belief systems, (ii) rituals, (iii) symbols, and (iv) religious would impact the consumer 's behavior in Malaysia context. |
format |
Thesis |
qualification_level |
Master's degree |
author |
Lim, Ying Sean |
author_facet |
Lim, Ying Sean |
author_sort |
Lim, Ying Sean |
title |
Cross-Cultural Perspective In Consumer Behavior In Malaysia |
title_short |
Cross-Cultural Perspective In Consumer Behavior In Malaysia |
title_full |
Cross-Cultural Perspective In Consumer Behavior In Malaysia |
title_fullStr |
Cross-Cultural Perspective In Consumer Behavior In Malaysia |
title_full_unstemmed |
Cross-Cultural Perspective In Consumer Behavior In Malaysia |
title_sort |
cross-cultural perspective in consumer behavior in malaysia |
granting_institution |
Multimedia University |
granting_department |
Research Library |
publishDate |
2009 |
_version_ |
1747829404834201600 |