A Study On E-purchase Decision By Malaysian Consumers

A Study On E-purchase Decision By Malaysian Consumers

This study concerns the factors that define the e-purchase behavior of consumers and chooses a general or holistic lens to view and investigate the e-purchase decision by Malaysian consumers mainly towards purchasing of consumer electronic goods because according to some researcher product type play...

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Bibliographic Details
Main Author: Ashtari, Mohammad
Format: Thesis
Published: 2009
Subjects:
HF5546-5548.6 Office management
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id my-mmu-ep.1580
record_format uketd_dc
spelling my-mmu-ep.15802010-09-23T06:36:30Z A Study On E-purchase Decision By Malaysian Consumers 2009-04 Ashtari, Mohammad HF5546-5548.6 Office management This study concerns the factors that define the e-purchase behavior of consumers and chooses a general or holistic lens to view and investigate the e-purchase decision by Malaysian consumers mainly towards purchasing of consumer electronic goods because according to some researcher product type plays an important role in consumers' purchase behavior. 2009-04 Thesis http://shdl.mmu.edu.my/1580/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic HF5546-5548.6 Office management
spellingShingle HF5546-5548.6 Office management
Ashtari, Mohammad
A Study On E-purchase Decision By Malaysian Consumers
description This study concerns the factors that define the e-purchase behavior of consumers and chooses a general or holistic lens to view and investigate the e-purchase decision by Malaysian consumers mainly towards purchasing of consumer electronic goods because according to some researcher product type plays an important role in consumers' purchase behavior.
format Thesis
qualification_level Master's degree
author Ashtari, Mohammad
author_facet Ashtari, Mohammad
author_sort Ashtari, Mohammad
title A Study On E-purchase Decision By Malaysian Consumers
title_short A Study On E-purchase Decision By Malaysian Consumers
title_full A Study On E-purchase Decision By Malaysian Consumers
title_fullStr A Study On E-purchase Decision By Malaysian Consumers
title_full_unstemmed A Study On E-purchase Decision By Malaysian Consumers
title_sort study on e-purchase decision by malaysian consumers
granting_institution Multimedia University
granting_department Research Library
publishDate 2009
_version_ 1747829406354636800

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