Strategic Knowledge Management System As A Competitive Means For Branding Excellence Of SMEs In Malaysia

This study consists of a model illustrating the role of organizational knowledge management system executed at SMEs in order to improve and ameliorate branding behavior.

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Bibliographic Details
Main Author: Najmaei, Arash
Format: Thesis
Published: 2009
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id my-mmu-ep.1584
record_format uketd_dc
spelling my-mmu-ep.15842010-09-23T06:35:25Z Strategic Knowledge Management System As A Competitive Means For Branding Excellence Of SMEs In Malaysia 2009-04 Najmaei, Arash HD28-70 Management. Industrial Management This study consists of a model illustrating the role of organizational knowledge management system executed at SMEs in order to improve and ameliorate branding behavior. 2009-04 Thesis http://shdl.mmu.edu.my/1584/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic HD28-70 Management
Industrial Management
spellingShingle HD28-70 Management
Industrial Management
Najmaei, Arash
Strategic Knowledge Management System As A Competitive Means For Branding Excellence Of SMEs In Malaysia
description This study consists of a model illustrating the role of organizational knowledge management system executed at SMEs in order to improve and ameliorate branding behavior.
format Thesis
qualification_level Master's degree
author Najmaei, Arash
author_facet Najmaei, Arash
author_sort Najmaei, Arash
title Strategic Knowledge Management System As A Competitive Means For Branding Excellence Of SMEs In Malaysia
title_short Strategic Knowledge Management System As A Competitive Means For Branding Excellence Of SMEs In Malaysia
title_full Strategic Knowledge Management System As A Competitive Means For Branding Excellence Of SMEs In Malaysia
title_fullStr Strategic Knowledge Management System As A Competitive Means For Branding Excellence Of SMEs In Malaysia
title_full_unstemmed Strategic Knowledge Management System As A Competitive Means For Branding Excellence Of SMEs In Malaysia
title_sort strategic knowledge management system as a competitive means for branding excellence of smes in malaysia
granting_institution Multimedia University
granting_department Research Library
publishDate 2009
_version_ 1747829407364415488