Gender And Media Preference In Cosmetic And Hygienic Products: A Study In Iran
This study is intended to investigate the relationship between gender and media preference along with the opinion of customers regarding cosmetic and hygienic products. how gender may influence customers' choice of different media. This includes media habits and media consumptions of customers...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Published: |
2009
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| id |
my-mmu-ep.1594 |
|---|---|
| record_format |
uketd_dc |
| spelling |
my-mmu-ep.15942010-09-23T04:02:40Z Gender And Media Preference In Cosmetic And Hygienic Products: A Study In Iran 2009-08 Bagheli, Tayebeh HX Socialism. Communism. Anarchism This study is intended to investigate the relationship between gender and media preference along with the opinion of customers regarding cosmetic and hygienic products. how gender may influence customers' choice of different media. This includes media habits and media consumptions of customers that provide marketers with insight into customer behavior with respect to communication channels. 2009-08 Thesis http://shdl.mmu.edu.my/1594/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library |
| institution |
Multimedia University |
| collection |
MMU Institutional Repository |
| topic |
HX Socialism Communism Anarchism |
| spellingShingle |
HX Socialism Communism Anarchism Bagheli, Tayebeh Gender And Media Preference In Cosmetic And Hygienic Products: A Study In Iran |
| description |
This study is intended to investigate the relationship between gender and media preference along with the opinion of customers regarding cosmetic and hygienic products. how gender may influence customers' choice of different media. This includes media habits and media consumptions of customers that provide marketers with insight into customer behavior with respect to communication channels. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Bagheli, Tayebeh |
| author_facet |
Bagheli, Tayebeh |
| author_sort |
Bagheli, Tayebeh |
| title |
Gender And Media Preference In Cosmetic And Hygienic Products: A Study In Iran |
| title_short |
Gender And Media Preference In Cosmetic And Hygienic Products: A Study In Iran |
| title_full |
Gender And Media Preference In Cosmetic And Hygienic Products: A Study In Iran |
| title_fullStr |
Gender And Media Preference In Cosmetic And Hygienic Products: A Study In Iran |
| title_full_unstemmed |
Gender And Media Preference In Cosmetic And Hygienic Products: A Study In Iran |
| title_sort |
gender and media preference in cosmetic and hygienic products: a study in iran |
| granting_institution |
Multimedia University |
| granting_department |
Research Library |
| publishDate |
2009 |
| _version_ |
1747829409832763392 |