Study Of Starbucks Corporations: Restructuring Challenges And Strategies

Study Of Starbucks Corporations: Restructuring Challenges And Strategies

Starbucks was chosen as the case study because of its unique and effective business modal and marketing tactics. The case will comprise 2 sections, case writing and case analysis. Starbucks will be described in details in Case Writing section, reviewing their company background, vision, mission stat...

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Main Author: Beng, Ching Keng
Format: Thesis
Published: 2009
Subjects:
HD28-70 Management
Industrial Management
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id my-mmu-ep.1606
record_format uketd_dc
spelling my-mmu-ep.16062010-09-23T03:30:45Z Study Of Starbucks Corporations: Restructuring Challenges And Strategies 2009-08 Beng, Ching Keng HD28-70 Management. Industrial Management Starbucks was chosen as the case study because of its unique and effective business modal and marketing tactics. The case will comprise 2 sections, case writing and case analysis. Starbucks will be described in details in Case Writing section, reviewing their company background, vision, mission statement and its value chain. Case analysis will provide diagnosis on the organization and its related external environment and discussing the possilble reasons for the significant drop in traffic and profits of Starbucks, while suggesting initiatives, actions and strategies to overcome the weakness and threats, and improve the strengths and capture the new opportunities. 2009-08 Thesis http://shdl.mmu.edu.my/1606/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic HD28-70 Management
Industrial Management
spellingShingle HD28-70 Management
Industrial Management
Beng, Ching Keng
Study Of Starbucks Corporations: Restructuring Challenges And Strategies
description Starbucks was chosen as the case study because of its unique and effective business modal and marketing tactics. The case will comprise 2 sections, case writing and case analysis. Starbucks will be described in details in Case Writing section, reviewing their company background, vision, mission statement and its value chain. Case analysis will provide diagnosis on the organization and its related external environment and discussing the possilble reasons for the significant drop in traffic and profits of Starbucks, while suggesting initiatives, actions and strategies to overcome the weakness and threats, and improve the strengths and capture the new opportunities.
format Thesis
qualification_level Master's degree
author Beng, Ching Keng
author_facet Beng, Ching Keng
author_sort Beng, Ching Keng
title Study Of Starbucks Corporations: Restructuring Challenges And Strategies
title_short Study Of Starbucks Corporations: Restructuring Challenges And Strategies
title_full Study Of Starbucks Corporations: Restructuring Challenges And Strategies
title_fullStr Study Of Starbucks Corporations: Restructuring Challenges And Strategies
title_full_unstemmed Study Of Starbucks Corporations: Restructuring Challenges And Strategies
title_sort study of starbucks corporations: restructuring challenges and strategies
granting_institution Multimedia University
granting_department Research Library
publishDate 2009
_version_ 1747829412749901824

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