Study Of Starbucks Corporations: Restructuring Challenges And Strategies
Starbucks was chosen as the case study because of its unique and effective business modal and marketing tactics. The case will comprise 2 sections, case writing and case analysis. Starbucks will be described in details in Case Writing section, reviewing their company background, vision, mission stat...
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my-mmu-ep.16062010-09-23T03:30:45Z Study Of Starbucks Corporations: Restructuring Challenges And Strategies 2009-08 Beng, Ching Keng HD28-70 Management. Industrial Management Starbucks was chosen as the case study because of its unique and effective business modal and marketing tactics. The case will comprise 2 sections, case writing and case analysis. Starbucks will be described in details in Case Writing section, reviewing their company background, vision, mission statement and its value chain. Case analysis will provide diagnosis on the organization and its related external environment and discussing the possilble reasons for the significant drop in traffic and profits of Starbucks, while suggesting initiatives, actions and strategies to overcome the weakness and threats, and improve the strengths and capture the new opportunities. 2009-08 Thesis http://shdl.mmu.edu.my/1606/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library |
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Multimedia University |
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MMU Institutional Repository |
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HD28-70 Management Industrial Management |
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HD28-70 Management Industrial Management Beng, Ching Keng Study Of Starbucks Corporations: Restructuring Challenges And Strategies |
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Starbucks was chosen as the case study because of its unique and effective business modal and marketing tactics. The case will comprise 2 sections, case writing and case analysis. Starbucks will be described in details in Case Writing section, reviewing their company background, vision, mission statement and its value chain. Case analysis will provide diagnosis on the organization and its related external environment and discussing the possilble reasons for the significant drop in traffic and profits of Starbucks, while suggesting initiatives, actions and strategies to overcome the weakness and threats, and improve the strengths and capture the new opportunities. |
format |
Thesis |
qualification_level |
Master's degree |
author |
Beng, Ching Keng |
author_facet |
Beng, Ching Keng |
author_sort |
Beng, Ching Keng |
title |
Study Of Starbucks Corporations: Restructuring Challenges And Strategies |
title_short |
Study Of Starbucks Corporations: Restructuring Challenges And Strategies |
title_full |
Study Of Starbucks Corporations: Restructuring Challenges And Strategies |
title_fullStr |
Study Of Starbucks Corporations: Restructuring Challenges And Strategies |
title_full_unstemmed |
Study Of Starbucks Corporations: Restructuring Challenges And Strategies |
title_sort |
study of starbucks corporations: restructuring challenges and strategies |
granting_institution |
Multimedia University |
granting_department |
Research Library |
publishDate |
2009 |
_version_ |
1747829412749901824 |