Study Of Starbucks Corporations: Restructuring Challenges And Strategies
Starbucks was chosen as the case study because of its unique and effective business modal and marketing tactics. The case will comprise 2 sections, case writing and case analysis. Starbucks will be described in details in Case Writing section, reviewing their company background, vision, mission stat...
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Main Author: | Beng, Ching Keng |
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Format: | Thesis |
Published: |
2009
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