Compiling Electronic Shopping Strategy By ES-Test: An Application Of Malaysian Airline Ticket
This study proposed to investigate determinants of potential of online sales. We identified three factors namely attitude towards online shopping, familiarity and confidence, and product type.
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| Format: | Thesis |
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2008
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| Summary: | This study proposed to investigate determinants of potential of online sales. We identified three factors namely attitude towards online shopping, familiarity and confidence, and product type. |
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