A Study Of Brand Loyalty In The Fast Food Industry In Malaysia
This study aims to provide insight on the fast food brand loyalty, which shed light into the establishment of a successful fast food restaurant in Malaysia by taking into considerations the understanding in the areas of customer satisfaction in the fast food restaurants, the possible loyalty behavio...
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Main Author: | Kam Tai, Cindy Cheah |
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Format: | Thesis |
Published: |
2009
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