Influence Of Website Interactivity On Online Users' Behavior And Attitude - A Marketing Point Of View
In the present study, the researcher examined if the increased level of interactivity of a website had positive effects on the web users' attitudes, behaviors, and experience online in the context of hotel web sites, a crucial point of debate among researchers and an assumption that is inconclu...
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2009
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my-mmu-ep.16262010-09-23T02:45:52Z Influence Of Website Interactivity On Online Users' Behavior And Attitude - A Marketing Point Of View 2009-08 Zadeh, Ali Zeinolabedin HF5410-5417.5 Marketing. Distribution of products In the present study, the researcher examined if the increased level of interactivity of a website had positive effects on the web users' attitudes, behaviors, and experience online in the context of hotel web sites, a crucial point of debate among researchers and an assumption that is inconclusive, contradictory, and inconsistent in the extant literature. The researcher also examined the consequences of actual user-site interactivity, specifically how actual user-site interactivity, i.e., from a behavioral perspective rather than an intentional perspective, influences web users' attitudes and behaviors toward websites. 2009-08 Thesis http://shdl.mmu.edu.my/1626/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library |
| institution |
Multimedia University |
| collection |
MMU Institutional Repository |
| topic |
HF5410-5417.5 Marketing Distribution of products |
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HF5410-5417.5 Marketing Distribution of products Zadeh, Ali Zeinolabedin Influence Of Website Interactivity On Online Users' Behavior And Attitude - A Marketing Point Of View |
| description |
In the present study, the researcher examined if the increased level of interactivity of a website had positive effects on the web users' attitudes, behaviors, and experience online in the context of hotel web sites, a crucial point of debate among researchers and an assumption that is inconclusive, contradictory, and inconsistent in the extant literature. The researcher also examined the consequences of actual user-site interactivity, specifically how actual user-site interactivity, i.e., from a behavioral perspective rather than an intentional perspective, influences web users' attitudes and behaviors toward websites. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Zadeh, Ali Zeinolabedin |
| author_facet |
Zadeh, Ali Zeinolabedin |
| author_sort |
Zadeh, Ali Zeinolabedin |
| title |
Influence Of Website Interactivity On Online Users' Behavior And Attitude - A Marketing Point Of View |
| title_short |
Influence Of Website Interactivity On Online Users' Behavior And Attitude - A Marketing Point Of View |
| title_full |
Influence Of Website Interactivity On Online Users' Behavior And Attitude - A Marketing Point Of View |
| title_fullStr |
Influence Of Website Interactivity On Online Users' Behavior And Attitude - A Marketing Point Of View |
| title_full_unstemmed |
Influence Of Website Interactivity On Online Users' Behavior And Attitude - A Marketing Point Of View |
| title_sort |
influence of website interactivity on online users' behavior and attitude - a marketing point of view |
| granting_institution |
Multimedia University |
| granting_department |
Research Library |
| publishDate |
2009 |
| _version_ |
1747829417618440192 |