Influence Of Advertising On Consumer's Consideration Set And Brand Preferences In Ready-Made Garment Industry
This study seeks to uncover brand preference and consideration set formation and measure advertisement influence.
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2009
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my-mmu-ep.16382010-09-23T02:39:21Z Influence Of Advertising On Consumer's Consideration Set And Brand Preferences In Ready-Made Garment Industry 2009-08 Khanekharab, Jasmine HM Sociology This study seeks to uncover brand preference and consideration set formation and measure advertisement influence. 2009-08 Thesis http://shdl.mmu.edu.my/1638/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library |
institution |
Multimedia University |
collection |
MMU Institutional Repository |
topic |
HM Sociology |
spellingShingle |
HM Sociology Khanekharab, Jasmine Influence Of Advertising On Consumer's Consideration Set And Brand Preferences In Ready-Made Garment Industry |
description |
This study seeks to uncover brand preference and consideration set formation and measure advertisement influence. |
format |
Thesis |
qualification_level |
Master's degree |
author |
Khanekharab, Jasmine |
author_facet |
Khanekharab, Jasmine |
author_sort |
Khanekharab, Jasmine |
title |
Influence Of Advertising On Consumer's Consideration Set And Brand Preferences In Ready-Made Garment Industry |
title_short |
Influence Of Advertising On Consumer's Consideration Set And Brand Preferences In Ready-Made Garment Industry |
title_full |
Influence Of Advertising On Consumer's Consideration Set And Brand Preferences In Ready-Made Garment Industry |
title_fullStr |
Influence Of Advertising On Consumer's Consideration Set And Brand Preferences In Ready-Made Garment Industry |
title_full_unstemmed |
Influence Of Advertising On Consumer's Consideration Set And Brand Preferences In Ready-Made Garment Industry |
title_sort |
influence of advertising on consumer's consideration set and brand preferences in ready-made garment industry |
granting_institution |
Multimedia University |
granting_department |
Research Library |
publishDate |
2009 |
_version_ |
1747829420550258688 |