Influence Of Advertising On Consumer's Consideration Set And Brand Preferences In Ready-Made Garment Industry

Influence Of Advertising On Consumer's Consideration Set And Brand Preferences In Ready-Made Garment Industry

This study seeks to uncover brand preference and consideration set formation and measure advertisement influence.

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Bibliographic Details
Main Author: Khanekharab, Jasmine
Format: Thesis
Published: 2009
Subjects:
HM Sociology
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id my-mmu-ep.1638
record_format uketd_dc
spelling my-mmu-ep.16382010-09-23T02:39:21Z Influence Of Advertising On Consumer's Consideration Set And Brand Preferences In Ready-Made Garment Industry 2009-08 Khanekharab, Jasmine HM Sociology This study seeks to uncover brand preference and consideration set formation and measure advertisement influence. 2009-08 Thesis http://shdl.mmu.edu.my/1638/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic HM Sociology
spellingShingle HM Sociology
Khanekharab, Jasmine
Influence Of Advertising On Consumer's Consideration Set And Brand Preferences In Ready-Made Garment Industry
description This study seeks to uncover brand preference and consideration set formation and measure advertisement influence.
format Thesis
qualification_level Master's degree
author Khanekharab, Jasmine
author_facet Khanekharab, Jasmine
author_sort Khanekharab, Jasmine
title Influence Of Advertising On Consumer's Consideration Set And Brand Preferences In Ready-Made Garment Industry
title_short Influence Of Advertising On Consumer's Consideration Set And Brand Preferences In Ready-Made Garment Industry
title_full Influence Of Advertising On Consumer's Consideration Set And Brand Preferences In Ready-Made Garment Industry
title_fullStr Influence Of Advertising On Consumer's Consideration Set And Brand Preferences In Ready-Made Garment Industry
title_full_unstemmed Influence Of Advertising On Consumer's Consideration Set And Brand Preferences In Ready-Made Garment Industry
title_sort influence of advertising on consumer's consideration set and brand preferences in ready-made garment industry
granting_institution Multimedia University
granting_department Research Library
publishDate 2009
_version_ 1747829420550258688

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