Influence Of Advertising On Consumer's Consideration Set And Brand Preferences In Ready-Made Garment Industry
This study seeks to uncover brand preference and consideration set formation and measure advertisement influence.
محفوظ في:
| المؤلف الرئيسي: | |
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| التنسيق: | أطروحة |
| منشور في: |
2009
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| الموضوعات: | |
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my-mmu-ep.1638 |
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uketd_dc |
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my-mmu-ep.16382010-09-23T02:39:21Z Influence Of Advertising On Consumer's Consideration Set And Brand Preferences In Ready-Made Garment Industry 2009-08 Khanekharab, Jasmine HM Sociology This study seeks to uncover brand preference and consideration set formation and measure advertisement influence. 2009-08 Thesis http://shdl.mmu.edu.my/1638/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library |
| institution |
Multimedia University |
| collection |
MMU Institutional Repository |
| topic |
HM Sociology |
| spellingShingle |
HM Sociology Khanekharab, Jasmine Influence Of Advertising On Consumer's Consideration Set And Brand Preferences In Ready-Made Garment Industry |
| description |
This study seeks to uncover brand preference and consideration set formation and measure advertisement influence. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Khanekharab, Jasmine |
| author_facet |
Khanekharab, Jasmine |
| author_sort |
Khanekharab, Jasmine |
| title |
Influence Of Advertising On Consumer's Consideration Set And Brand Preferences In Ready-Made Garment Industry |
| title_short |
Influence Of Advertising On Consumer's Consideration Set And Brand Preferences In Ready-Made Garment Industry |
| title_full |
Influence Of Advertising On Consumer's Consideration Set And Brand Preferences In Ready-Made Garment Industry |
| title_fullStr |
Influence Of Advertising On Consumer's Consideration Set And Brand Preferences In Ready-Made Garment Industry |
| title_full_unstemmed |
Influence Of Advertising On Consumer's Consideration Set And Brand Preferences In Ready-Made Garment Industry |
| title_sort |
influence of advertising on consumer's consideration set and brand preferences in ready-made garment industry |
| granting_institution |
Multimedia University |
| granting_department |
Research Library |
| publishDate |
2009 |
| _version_ |
1747829420550258688 |