Influence Of Advertising On Consumer's Consideration Set And Brand Preferences In Ready-Made Garment Industry
This study seeks to uncover brand preference and consideration set formation and measure advertisement influence.
Saved in:
Main Author: | Khanekharab, Jasmine |
---|---|
Format: | Thesis |
Published: |
2009
|
Subjects: | |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Discourse features of vendor-customer interaction in a transactional setting in Sibu
by: Lau, Kimberley Yih Long
Published: (2012) -
Customer behaviour toward social networking advertising
by: Phang, Chia Lee
Published: (2013) -
The influence of facebook friends towards consumer purchase intention.
by: Chua, Queenie Nam Sie
Published: (2013) -
An advertising campaign for online banking security awareness among Malaysian adults / Nur Afiqah Abd Rahman
by: Abd Rahman, Nur Afiqah
Published: (2023) -
Preserving the unique Chetty cultural tradition in Melaka through an innovative advertising design solutions / Shah Iran Mohamad Shah
by: Mohamad Shah, Shah Iran
Published: (2023)