Attitude And Behaviour Intention Towards Mobile Marketing: Study Of The Malaysian Mobile Market

Attitude And Behaviour Intention Towards Mobile Marketing: Study Of The Malaysian Mobile Market

This paper examines the drivers of consumer acceptance of SMS-based mobile marketing which will henceforth be referred to as M-marketing.

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Bibliographic Details
Main Author: Yee, Ding Wei
Format: Thesis
Published: 2009
Subjects:
HM Sociology
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id my-mmu-ep.1665
record_format uketd_dc
spelling my-mmu-ep.16652010-09-23T02:20:05Z Attitude And Behaviour Intention Towards Mobile Marketing: Study Of The Malaysian Mobile Market 2009-08 Yee, Ding Wei HM Sociology This paper examines the drivers of consumer acceptance of SMS-based mobile marketing which will henceforth be referred to as M-marketing. 2009-08 Thesis http://shdl.mmu.edu.my/1665/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic HM Sociology
spellingShingle HM Sociology
Yee, Ding Wei
Attitude And Behaviour Intention Towards Mobile Marketing: Study Of The Malaysian Mobile Market
description This paper examines the drivers of consumer acceptance of SMS-based mobile marketing which will henceforth be referred to as M-marketing.
format Thesis
qualification_level Master's degree
author Yee, Ding Wei
author_facet Yee, Ding Wei
author_sort Yee, Ding Wei
title Attitude And Behaviour Intention Towards Mobile Marketing: Study Of The Malaysian Mobile Market
title_short Attitude And Behaviour Intention Towards Mobile Marketing: Study Of The Malaysian Mobile Market
title_full Attitude And Behaviour Intention Towards Mobile Marketing: Study Of The Malaysian Mobile Market
title_fullStr Attitude And Behaviour Intention Towards Mobile Marketing: Study Of The Malaysian Mobile Market
title_full_unstemmed Attitude And Behaviour Intention Towards Mobile Marketing: Study Of The Malaysian Mobile Market
title_sort attitude and behaviour intention towards mobile marketing: study of the malaysian mobile market
granting_institution Multimedia University
granting_department Research Library
publishDate 2009
_version_ 1747829427087081472

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