E-CRM In Online Gaming: Creating Value For The Player
This study reviews the literature on CRM and E-CRM discussing their opportunities, objectives and features as well as Casino CRM and keys to its success or downfall. The main goal of this study is to distinguish between "Real Values" (Company Side), "Perceived Values" and "R...
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2009
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my-mmu-ep.16752010-09-23T04:04:02Z E-CRM In Online Gaming: Creating Value For The Player 2009-12 Sheidaei, Hoda TK5101-6720 Telecommunication. Including telegraphy, telephone, radio, radar, television This study reviews the literature on CRM and E-CRM discussing their opportunities, objectives and features as well as Casino CRM and keys to its success or downfall. The main goal of this study is to distinguish between "Real Values" (Company Side), "Perceived Values" and "Redundant Values" (Player Side). 2009-12 Thesis http://shdl.mmu.edu.my/1675/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library |
| institution |
Multimedia University |
| collection |
MMU Institutional Repository |
| topic |
TK5101-6720 Telecommunication Including telegraphy, telephone, radio, radar, television |
| spellingShingle |
TK5101-6720 Telecommunication Including telegraphy, telephone, radio, radar, television Sheidaei, Hoda E-CRM In Online Gaming: Creating Value For The Player |
| description |
This study reviews the literature on CRM and E-CRM discussing their opportunities, objectives and features as well as Casino CRM and keys to its success or downfall. The main goal of this study is to distinguish between "Real Values" (Company Side), "Perceived Values" and "Redundant Values" (Player Side). |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Sheidaei, Hoda |
| author_facet |
Sheidaei, Hoda |
| author_sort |
Sheidaei, Hoda |
| title |
E-CRM In Online Gaming: Creating Value For The Player |
| title_short |
E-CRM In Online Gaming: Creating Value For The Player |
| title_full |
E-CRM In Online Gaming: Creating Value For The Player |
| title_fullStr |
E-CRM In Online Gaming: Creating Value For The Player |
| title_full_unstemmed |
E-CRM In Online Gaming: Creating Value For The Player |
| title_sort |
e-crm in online gaming: creating value for the player |
| granting_institution |
Multimedia University |
| granting_department |
Research Library |
| publishDate |
2009 |
| _version_ |
1747829429521874944 |