Identifying Failure Elements Of Implementing CRM Systems In Malaysian Enterprises

In this research the author tried to find and rank major obstacles of implementing customer relationship management projects in Malaysian enterprises.

Saved in:

Bibliographic Details
Main Author:	Mohtasebi, Amirhossein
Format:	Thesis
Published:	2009
Subjects:	HF5410-5417.5 Marketing Distribution of products
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-mmu-ep.1692
record_format	uketd_dc
spelling	my-mmu-ep.16922010-09-23T07:13:12Z Identifying Failure Elements Of Implementing CRM Systems In Malaysian Enterprises 2009-12 Mohtasebi, Amirhossein HF5410-5417.5 Marketing. Distribution of products In this research the author tried to find and rank major obstacles of implementing customer relationship management projects in Malaysian enterprises. 2009-12 Thesis http://shdl.mmu.edu.my/1692/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution	Multimedia University
collection	MMU Institutional Repository
topic	HF5410-5417.5 Marketing Distribution of products
spellingShingle	HF5410-5417.5 Marketing Distribution of products Mohtasebi, Amirhossein Identifying Failure Elements Of Implementing CRM Systems In Malaysian Enterprises
description	In this research the author tried to find and rank major obstacles of implementing customer relationship management projects in Malaysian enterprises.
format	Thesis
qualification_level	Master's degree
author	Mohtasebi, Amirhossein
author_facet	Mohtasebi, Amirhossein
author_sort	Mohtasebi, Amirhossein
title	Identifying Failure Elements Of Implementing CRM Systems In Malaysian Enterprises
title_short	Identifying Failure Elements Of Implementing CRM Systems In Malaysian Enterprises
title_full	Identifying Failure Elements Of Implementing CRM Systems In Malaysian Enterprises
title_fullStr	Identifying Failure Elements Of Implementing CRM Systems In Malaysian Enterprises
title_full_unstemmed	Identifying Failure Elements Of Implementing CRM Systems In Malaysian Enterprises
title_sort	identifying failure elements of implementing crm systems in malaysian enterprises
granting_institution	Multimedia University
granting_department	Research Library
publishDate	2009
_version_	1747829433636487168

Identifying Failure Elements Of Implementing CRM Systems In Malaysian Enterprises

Similar Items