Appraising Customer Retention Strategies Employed By Malaysian Companies With Strategic Recommendations For Its Improvement

Appraising Customer Retention Strategies Employed By Malaysian Companies With Strategic Recommendations For Its Improvement

In this research, the objectives would be to make a research of the concept of customer retention and its importance in business success and enhanced profitability. This paper also aspires to research about the strategies that Malaysian companies use in order to retain a loyal customer base and to m...

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Main Author: Abdul Rahman M, Alaliani Reem
Format: Thesis
Published: 2009
Subjects:
HC79 Special Topics
Including air pollution, automation, consumer demand, famines, flow of funds, etc.
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id my-mmu-ep.1704
record_format uketd_dc
spelling my-mmu-ep.17042010-09-24T03:04:47Z Appraising Customer Retention Strategies Employed By Malaysian Companies With Strategic Recommendations For Its Improvement 2009-12 Abdul Rahman M, Alaliani Reem HC79 Special Topics. Including air pollution, automation, consumer demand, famines, flow of funds, etc. In this research, the objectives would be to make a research of the concept of customer retention and its importance in business success and enhanced profitability. This paper also aspires to research about the strategies that Malaysian companies use in order to retain a loyal customer base and to make determine the most appropriate methodologies that can be used by these companies in order to measure and manage customer value. 2009-12 Thesis http://shdl.mmu.edu.my/1704/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic HC79 Special Topics
Including air pollution, automation, consumer demand, famines, flow of funds, etc.
spellingShingle HC79 Special Topics
Including air pollution, automation, consumer demand, famines, flow of funds, etc.
Abdul Rahman M, Alaliani Reem
Appraising Customer Retention Strategies Employed By Malaysian Companies With Strategic Recommendations For Its Improvement
description In this research, the objectives would be to make a research of the concept of customer retention and its importance in business success and enhanced profitability. This paper also aspires to research about the strategies that Malaysian companies use in order to retain a loyal customer base and to make determine the most appropriate methodologies that can be used by these companies in order to measure and manage customer value.
format Thesis
qualification_level Master's degree
author Abdul Rahman M, Alaliani Reem
author_facet Abdul Rahman M, Alaliani Reem
author_sort Abdul Rahman M, Alaliani Reem
title Appraising Customer Retention Strategies Employed By Malaysian Companies With Strategic Recommendations For Its Improvement
title_short Appraising Customer Retention Strategies Employed By Malaysian Companies With Strategic Recommendations For Its Improvement
title_full Appraising Customer Retention Strategies Employed By Malaysian Companies With Strategic Recommendations For Its Improvement
title_fullStr Appraising Customer Retention Strategies Employed By Malaysian Companies With Strategic Recommendations For Its Improvement
title_full_unstemmed Appraising Customer Retention Strategies Employed By Malaysian Companies With Strategic Recommendations For Its Improvement
title_sort appraising customer retention strategies employed by malaysian companies with strategic recommendations for its improvement
granting_institution Multimedia University
granting_department Research Library
publishDate 2009
_version_ 1747829436554674176

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