The Impact Of Advertising Versus Word Of Mouth In Consumer Decision Making Process In Iran

The Impact Of Advertising Versus Word Of Mouth In Consumer Decision Making Process In Iran

The study was undertaken to evaluate the factors consumer purchasing decision making process in Iran.

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Bibliographic Details
Main Author: Abdollahi, Bita
Format: Thesis
Published: 2009
Subjects:
HD28-70 Management
Industrial Management
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id my-mmu-ep.1708
record_format uketd_dc
spelling my-mmu-ep.17082021-08-23T06:43:22Z The Impact Of Advertising Versus Word Of Mouth In Consumer Decision Making Process In Iran 2009-09 Abdollahi, Bita HD28-70 Management. Industrial Management The study was undertaken to evaluate the factors consumer purchasing decision making process in Iran. 2009-09 Thesis http://shdl.mmu.edu.my/1708/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic HD28-70 Management
Industrial Management
spellingShingle HD28-70 Management
Industrial Management
Abdollahi, Bita
The Impact Of Advertising Versus Word Of Mouth In Consumer Decision Making Process In Iran
description The study was undertaken to evaluate the factors consumer purchasing decision making process in Iran.
format Thesis
qualification_level Master's degree
author Abdollahi, Bita
author_facet Abdollahi, Bita
author_sort Abdollahi, Bita
title The Impact Of Advertising Versus Word Of Mouth In Consumer Decision Making Process In Iran
title_short The Impact Of Advertising Versus Word Of Mouth In Consumer Decision Making Process In Iran
title_full The Impact Of Advertising Versus Word Of Mouth In Consumer Decision Making Process In Iran
title_fullStr The Impact Of Advertising Versus Word Of Mouth In Consumer Decision Making Process In Iran
title_full_unstemmed The Impact Of Advertising Versus Word Of Mouth In Consumer Decision Making Process In Iran
title_sort impact of advertising versus word of mouth in consumer decision making process in iran
granting_institution Multimedia University
granting_department Research Library
publishDate 2009
_version_ 1776101410112274432

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