The Impact Of Advertising Versus Word Of Mouth In Consumer Decision Making Process In Iran
The study was undertaken to evaluate the factors consumer purchasing decision making process in Iran.
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2009
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my-mmu-ep.17082021-08-23T06:43:22Z The Impact Of Advertising Versus Word Of Mouth In Consumer Decision Making Process In Iran 2009-09 Abdollahi, Bita HD28-70 Management. Industrial Management The study was undertaken to evaluate the factors consumer purchasing decision making process in Iran. 2009-09 Thesis http://shdl.mmu.edu.my/1708/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library |
| institution |
Multimedia University |
| collection |
MMU Institutional Repository |
| topic |
HD28-70 Management Industrial Management |
| spellingShingle |
HD28-70 Management Industrial Management Abdollahi, Bita The Impact Of Advertising Versus Word Of Mouth In Consumer Decision Making Process In Iran |
| description |
The study was undertaken to evaluate the factors consumer purchasing decision making process in Iran. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Abdollahi, Bita |
| author_facet |
Abdollahi, Bita |
| author_sort |
Abdollahi, Bita |
| title |
The Impact Of Advertising Versus Word Of Mouth In Consumer Decision Making Process In Iran |
| title_short |
The Impact Of Advertising Versus Word Of Mouth In Consumer Decision Making Process In Iran |
| title_full |
The Impact Of Advertising Versus Word Of Mouth In Consumer Decision Making Process In Iran |
| title_fullStr |
The Impact Of Advertising Versus Word Of Mouth In Consumer Decision Making Process In Iran |
| title_full_unstemmed |
The Impact Of Advertising Versus Word Of Mouth In Consumer Decision Making Process In Iran |
| title_sort |
impact of advertising versus word of mouth in consumer decision making process in iran |
| granting_institution |
Multimedia University |
| granting_department |
Research Library |
| publishDate |
2009 |
| _version_ |
1776101410112274432 |