The Brand Strategies Of Airlines : A Study Of Malaysia Airlines
This case study, which is the case analysis, situational analysis will be done on general external environment and the aviation industry in particular through techniques such as Porter Five Forces Analysis and Competitor Profile Matrix (CPM).
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2009
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my-mmu-ep.17092010-09-24T06:25:33Z The Brand Strategies Of Airlines : A Study Of Malaysia Airlines 2009-12 Kwong, Lawrence Ang Kian HE Transportation and Communications This case study, which is the case analysis, situational analysis will be done on general external environment and the aviation industry in particular through techniques such as Porter Five Forces Analysis and Competitor Profile Matrix (CPM). 2009-12 Thesis http://shdl.mmu.edu.my/1709/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library |
| institution |
Multimedia University |
| collection |
MMU Institutional Repository |
| topic |
HE Transportation and Communications |
| spellingShingle |
HE Transportation and Communications Kwong, Lawrence Ang Kian The Brand Strategies Of Airlines : A Study Of Malaysia Airlines |
| description |
This case study, which is the case analysis, situational analysis will be done on general external environment and the aviation industry in particular through techniques such as Porter Five Forces Analysis and Competitor Profile Matrix (CPM). |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Kwong, Lawrence Ang Kian |
| author_facet |
Kwong, Lawrence Ang Kian |
| author_sort |
Kwong, Lawrence Ang Kian |
| title |
The Brand Strategies Of Airlines : A Study Of Malaysia Airlines |
| title_short |
The Brand Strategies Of Airlines : A Study Of Malaysia Airlines |
| title_full |
The Brand Strategies Of Airlines : A Study Of Malaysia Airlines |
| title_fullStr |
The Brand Strategies Of Airlines : A Study Of Malaysia Airlines |
| title_full_unstemmed |
The Brand Strategies Of Airlines : A Study Of Malaysia Airlines |
| title_sort |
brand strategies of airlines : a study of malaysia airlines |
| granting_institution |
Multimedia University |
| granting_department |
Research Library |
| publishDate |
2009 |
| _version_ |
1747829437787799552 |