The Brand Strategies Of Airlines : A Study Of Malaysia Airlines

This case study, which is the case analysis, situational analysis will be done on general external environment and the aviation industry in particular through techniques such as Porter Five Forces Analysis and Competitor Profile Matrix (CPM).

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書目詳細資料
主要作者:	Kwong, Lawrence Ang Kian
格式:	Thesis
出版:	2009
主題:	HE Transportation and Communications
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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