The Role Of Marketing Manager In Bridging The Gap In Contractual Agency-Client Relationship With Special Reference To Advertising In Malaysia

The Role Of Marketing Manager In Bridging The Gap In Contractual Agency-Client Relationship With Special Reference To Advertising In Malaysia

The researcher extend theory and empirical findings on inter-firm commitment by using a model that examines how agency behaviours (accessibility and assertiveness) and client behaviours (accessibility and indecisiveness) influence the working relationship (productive interaction and conflict) and ag...

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Bibliographic Details
Main Author: M., Mutiso Raphael
Format: Thesis
Published: 2009
Subjects:
HF5601-5689 Accounting
Bookkeeping
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id my-mmu-ep.1712
record_format uketd_dc
spelling my-mmu-ep.17122010-09-24T06:24:36Z The Role Of Marketing Manager In Bridging The Gap In Contractual Agency-Client Relationship With Special Reference To Advertising In Malaysia 2009-12 M., Mutiso Raphael HF5601-5689 Accounting. Bookkeeping The researcher extend theory and empirical findings on inter-firm commitment by using a model that examines how agency behaviours (accessibility and assertiveness) and client behaviours (accessibility and indecisiveness) influence the working relationship (productive interaction and conflict) and agency performance (creative quality-implementation and agency proactivity) that, in turn, influence clent trust and commitment. 2009-12 Thesis http://shdl.mmu.edu.my/1712/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic HF5601-5689 Accounting
Bookkeeping
spellingShingle HF5601-5689 Accounting
Bookkeeping
M., Mutiso Raphael
The Role Of Marketing Manager In Bridging The Gap In Contractual Agency-Client Relationship With Special Reference To Advertising In Malaysia
description The researcher extend theory and empirical findings on inter-firm commitment by using a model that examines how agency behaviours (accessibility and assertiveness) and client behaviours (accessibility and indecisiveness) influence the working relationship (productive interaction and conflict) and agency performance (creative quality-implementation and agency proactivity) that, in turn, influence clent trust and commitment.
format Thesis
qualification_level Master's degree
author M., Mutiso Raphael
author_facet M., Mutiso Raphael
author_sort M., Mutiso Raphael
title The Role Of Marketing Manager In Bridging The Gap In Contractual Agency-Client Relationship With Special Reference To Advertising In Malaysia
title_short The Role Of Marketing Manager In Bridging The Gap In Contractual Agency-Client Relationship With Special Reference To Advertising In Malaysia
title_full The Role Of Marketing Manager In Bridging The Gap In Contractual Agency-Client Relationship With Special Reference To Advertising In Malaysia
title_fullStr The Role Of Marketing Manager In Bridging The Gap In Contractual Agency-Client Relationship With Special Reference To Advertising In Malaysia
title_full_unstemmed The Role Of Marketing Manager In Bridging The Gap In Contractual Agency-Client Relationship With Special Reference To Advertising In Malaysia
title_sort role of marketing manager in bridging the gap in contractual agency-client relationship with special reference to advertising in malaysia
granting_institution Multimedia University
granting_department Research Library
publishDate 2009
_version_ 1747829438271193088

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